October 27, 2021

About Demand Trends

Gray Associates, Inc. is a strategy consulting firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies. To support our client work, we have developed an industry-leading database that combines information on inquiry volumes, demographics, competition, and employment. Using this information and proprietary analytical techniques, we work with faculty and school leadership to develop institutional strategies, select programs, pick locations and prepare curricula. www.GrayAssociates.com

Applications for On-Campus Higher Education Programs Slipped 7%.

December - Online Conversions643

Year-Over-Year Demand for Online Programs Fell 4% Relative to an Unusually Strong October of 2015.

Online Demand for Higher Education

Student Demand for Higher Education Slipped 11% Year-over-Year in October.

Student Demand for Higher Education

Overall Student Demand for Higher Education has Dipped an Average of 8% Year-Over-Year in 2016.


Demand Stabilizes: For the First Time in 2016, Demand for Higher Education is Flat Year-Over-Year.


Student Demand for Online Higher Education Programs Surges 16%!

Overall Student Demand for Online Education

Entering the Second Half of 2016, Overall Student Demand for Higher Education Continues to Falter.

Overall Student Demand Trends in Higher Education

First Six Months in 2016, Inquiries for Higher Education Fell Below 2015 Volumes.

Overall Inquiries in Higher Education

Gauge Your Overall Marketing Performance with Market Research [Chart].

Overall Student Demand in Higher Education

Overall Student Demand for Higher Education Continues to Slip in 2016.

May - Overall Student Inquiries643