April 27, 2017

Interactive Map showing free college opportunities by state

free college

College Promise Programs

Over the last decade—but especially in the past few years—programs with the “promise” label have been advanced at local, state, and federal levels. These programs are designed to increase college attainment in particular places. The Kalamazoo Promise program, created in 2005, inspired similar programs in economically disadvantaged communities in Michigan and other states. Researcher Michelle Miller-Adams and others at the W.E. Upjohn Institute for Employment Research label these programs “place-based scholarship programs,” defined as programs that provide “universal or near-universal access” to financial support for college based on where students reside (e.g., school district or city) or whether they attend specified schools.

Link to article: http://ahead-penn.org/creating-knowledge/college-promise

Link to Map: http://www.whimsymaps.com/view/collegepromise

 

2017 Market Driven Education Industry Group’s 6th annual Education Advertising & Marketing survey

mdeud survey

It’s that time again, the 2017 Market Driven Education Industry Group’s 6th annual survey, in conjunction with Edufficient, one of the fasting growing EDU-specific Performance Marketing Agencies has arrived.

This survey has become a standard for the industry, bringing together Schools, Lead Providers & Agencies, helping to create an updated master list of industry service providers.

Hundreds of screened participants help make this a valuable tool for all those who participate.

  • All participants are reviewed for accuracy & relevance to the industry.
  • You must complete 75% of the survey questions to qualify and receive results!
  • All requests for survey results from non-participants will be denied!

Service providers contact information must be accurate to qualify. Remember, schools will receive your contact information so they can contact you, so please double check for accuracy.

All School contact information is private and will not be distributed.                        Only vendor info will be made available to participating schools.

Link to Survey:  https://www.surveymonkey.com/r/2MYH9MD 

Will Devos help spur growth in the for profit sector?

betsy

HP article:

Senator Elizabeth Warren (D-MA) was the first and only senator to really press DeVos on for-profit college accountability issues. She asked DeVos, who admitted to have almost no higher education management or college aid experience, if she supported protecting federal taxpayer dollars from waste, fraud, and abuse?  DeVos said yes. Warren said she was glad to know that, since Trump’s higher education experience consisted of fraud so bad at his fake unaccredited university that he paid out $25 million to settle claims from students and New York’s attorney general.

Warren pushed, asking DeVos exactly how she would stop fraud. DeVos: “The individuals with whom I work in the Department will ensure that federal monies are used properly and appropriately.”

Warren pressed further, noting that there are already “a whole group of rules“ written by the Obama Administration to protect college students. In particular, she asked DeVos whether she would commit to enforcing the gainful employment rule, which would penalize career college programs, whether at a for-profit, non-profit, or public college, that leave graduates with insurmountable debt. New data released by the Department confirms what for-profit colleges feared as they have lobbied fiercely against the rule: 98 percent of the programs flunking the test in its first year were for-profits.

DeVos responded, “We will certainly review that rule and see that it is actually achieving what the intentions are.”

Link to article: http://www.huffingtonpost.com/davidhalperin/devos-declines-to-support_b_14235348.html

 

Wash Post:

Some amount of deflection in responding to pointed questions is inevitable. In some cases, DeVos may not have figured out her position yet on various questions, some of which were overly-specific, and a bit unfair. I didn’t find it unreasonable for her to decline to commit to specific current regulations under ESSA (Every Student Succeeds Act) that she might seek to modify or change.

The most evasive language, in my view, emerged in response to questions about school and college accountability. DeVos was reluctant to commit to strong federal efforts to ensure that all schools will be held accountable. Asked about financial risks posed by charter schools with relationships to Charter Management Organizations, many of which are for-profit, she dodged the issue, responding merely that she would work to “hold schools accountable for educating students.”

And after ducking Sen. Tim Kaine’s (D-Va.) question about equal accountability for all schools receiving federal funds four times in person, she’s said nothing to clarify her position.

Link: https://www.washingtonpost.com/news/answer-sheet/wp/2017/02/01/the-good-evasive-and-very-bad-answers-betsy-devos-gave-to-questions-from-democrats-about-education/?utm_term=.071c53e754ee 

EDU Dive:

  • The growing potential for Secretary of Education nominee Betsy DeVos to support deregulation for for-profit colleges and rollback several guidelines for federal standards on postgraduate outcomes takes centerstage in a Huffington Post editorial this week.
  • Author David Halperin explains that the for-profit industry has reaped billions in public funded student loans while leaving students with little-to-no prospect for gainful employment. But inaccuracies in federal reporting on these outcomes has allowed DeVos and Republicans to challenge the policies outright.
  • DeVos declined to endorse guidance for gainful employment and accountability standards for federal funding to institutions of all types.

Link: http://www.educationdive.com/news/would-betsy-devos-scale-back-regulations-on-for-profit-colleges/435341/

Meet 2,800+ prospects at LeadsCon – final week to save an extra $150! Member Discount

leadscon new logo

Meet 2,800+ prospects at LeadsCon – final week to save an extra $150! Member Discount

Special MarketDrivenEDU group discount, lowest price available for this conference.
$150 Expiring Soon – New Business Partners Are Yours For The Taking!
A number of new sessions have just been added! This is the strongest and most robust LeadsCon program ever! All presented by 30+ of the top brands in performance marketing. Many of your customers and prospects have already signed up. Join your peers in Las Vegas to find new lead sources and acquire the latest best practices and regulatory updates on Lead Management, Lead Buying and Lead Gen. Early Bird rates expire this Friday on January, 27th and only through this email, can you save an additional $100 by using this special link: http://bit.ly/2k5IJUw

The Latest Conference Program Hot Topics Include:
• The Millennial Challenge: How to Build an Authentic and Quality Online, Social and Mobile Experience to Attract Millennial Shoppers and Build Brand Loyalty
• Are Mortgage Sales Ready for a Tesla Moment?
• Shifts in Insurance: How Top Agents Drive Growth
• Need for Transparency: Where are Your “Network” and “Agency” Leads and Clicks REALLY Coming From? It is Time We All Find Out
• Driving Lead Acquisition with Customer Journey Analytics
• View Full Agenda http://bit.ly/1PAdeQ5
• View Full Speaker List http://bit.ly/2jD2B52

This is your final chance to save a total of $150 from next week’s pricing. This special offer expires on January 27th, so act fast and don’t miss out! http://bit.ly/2k5IJUw
LeadsCon Room Block Filling Up Fast   NO VIP CODE needed:  you dont enter one it has the discount based on the link
Rooms at The Paris are beginning to fill up fast. Lock in our special group rate of just $170/per night before they sell out by clicking here: http://bit.ly/2iYebXi

Private Equity Investing in Education-Focused Companies 1/26 – Special Discounted Invitation

capital roundtable

MarketDrivenEdu is pleased to announce The Capital Roundtable’s full-day conference on Private Equity Investing in Education-Focused Companies.

 

Coming up on Thursday, January 26, in New York City, the theme of this conference is Why Investors Are Concentrating on Tech-Enabled Niches in Education.

 

As a friend of MarketDriveEdu,  you qualify for a special VIP rate — $995 ($500 off the standard rate). 

To register at this special rate, please call Sarah Burd at 212-832-7300 ext. 0, or email her at sburd@capitalroundtable.com.

Back in the day, buyouts of for-profit post-secondary school systems were the transactions that put private equity investors on the map in the education sector.

Nowadays, investors have shifted their focus to smaller companies that have carved out niches in the K-12, ed- tech, and continuing education and corporate training sectors — examples are, more sophisticated testing and measurement tools, better data management processes and meeting other specialized educational needs.

 

Our 20 knowledgeable speakers will boost your knowledge of this attractive area through their first-hand experiences and by answering key questions. See speaker list here.

 

Chairing the conference is Tom Formolo, a partner at New Harbor Capital. He formed the firm in 2013 after 23 years at CHS Capital, where he headed the education team.

 

At this conference, you’ll enjoy exceptional networking opportunities. The agenda includes ample time, with session breaks and a buffet lunch, to exchange ideas, swap business cards, and form new relationships.

 

To register, please call Sarah Burd, at 212-832-7300 ext. 0, or email her at sburd@capitalroundtable.com.

 

Please be sure to mention MarketDrivenEdu to receive this low VIP rate. And note this rate is not available online. 

Trump Wins! How does that affect your school?

trump

 

 

Donald Trump was elected as the 45th president of the United States on Tuesday in a stunning culmination of an explosive, populist and polarizing campaign that took relentless aim at the institutions and long-held ideals of American democracy.                                                                                                                                                                                                       Whats the impact on your business?

Gainful Employment?

For much of the race, Mr. Trump offered few clues about his specific plans for higher education, other than he shocked them all.

http://www.chronicle.com/article/Trump-s-Surprise-Victory/238346

 

 

 

Important DOE Gainful Employment Regulations Info Update Jeri Prochaska, CSPEN

gainful emplyment

info Update Jeri Prochaska, CSPEN

Status of our Sector Webinar, we would like to share two new important pieces of information we received today from top-level Department of Education staff responsible for the interpretation and implementation of the GE regulations and metrics.

1.   TIMING OF RELEASE OF DRAFT GE DEBT-TO-EARNINGS DATA
CSPEN has received word that sometime in October, not November as previously forecast by CSPEN and the Department’s own published timelines and Power Point slides, all schools with programs subject to the gainful employment regulations should expect to receive their Draft GE Debt-to-earnings (D/E) data.  While no specific dates were provided, the release could be as early as October 21st – following completion of the first two GE Reading Files and Submitting Challenges webinars, but are more likely to come sometime the week of October 24th. CSPEN also expects the 45 day challenge period to be announced separately either by the end of October or in early November as well.

We again remind you that it is vitally important for your institutions and those within your organization responsible for review of the Draft GE D/E data and possible submission of challenges to the data to strongly consider attending the workshops later this month.  For more information on these important webinars refer to (ANN-16-14) Subject:  Live Internet Webinars – Gainful Employment: Reading Your Draft GE Debt-to-Earnings (D/E) Rates Files and Submitting Challenges.  http://ifap.ed.gov/dpcletters/ANN1614.html

2.  INTERPRETATION OF TIMING FOR PROPOSED REVISIONS TO 2017 DISCLOSURE TEMPLATE
These same officials also shared that the changes being proposed as part of the September 13, 2016 Federal Register Notice (and the potential for any additional revisions based upon the comment period associate with this Notice which doesn’t close till November 14, 2016) are, in the view and interpretation of the Department, not subject to the Master Calendar and thus all of the revisions – including those based upon the comments – will be implemented as part of the 2017 Disclosure template requirements effective January 31, 2017https://ifap.ed.gov/fregisters/attachments/FR091316.pdf

Devry to cut back on federal student aid

devry-logo

DeVry Education Group Inc. on Tuesday said it would voluntarily edge down the share of money it gets from federal funding, as it looks to limit its exposure amid a government crackdown on for-profit colleges.

The parent of DeVry University and others said it would limit the revenue that each of its six Title IV institutions derive from federal student aid to 85%, including Department of Veterans Affairs and military tuition assistance benefits. Federal regulations allow for 90%, excluding military assistance.

Chief Executive Lisa Wardell said the move “underscores our commitment to finding solutions to the issues facing higher education today.”

The move would diversify DeVry’s revenue streams as the federal government has clamped down on the for-profit education industry in recent years.

Article from Denver post: http://www.denverpost.com/2016/09/20/devry-university-limits-revenue-federal-student-aid/ 

 

 

From for-profit colleges to student loans, at what point does sensible policy start to become political bullying?

nonprofit-for-profit

We can be remarkably two­faced as a nation when it comes to our higher education system. One day it’s the greatest in the world and the next it fails to meet students’ and employers’ needs and is a financial rip­off. It gets exhausting to keep track of whether we’re really good or really bad at all of this. Mark Twain once said we shouldn’t let the truth get in the way of a good story. There are a number of things about college that pundits and policymakers know but won’t discuss or even address, be it to protect their political stance

 

1. Public higher education isn’t really cheaper or better-performing than private higher education There’s how much something costs to make and how much people have to pay for it. Public colleges seem like cheaper alternatives to private non­profit and for­profit education but that’s only because taxpayers, depending on which state you’re from and which institution you attend, foot between 30 and 70 percent of the cost. Take that subsidy away and students at, say, the University of Georgia or Montana State University would be paying ­ and likely borrowing ­ one and a half to twice as much as they do now.

Link to article: http://www.huffingtonpost.com/entry/from-for-profit-colleges-to-student-loans-at-what_us_57cfa1fde4b0f831f7062522?platform=hootsuite

 

Edufficient Ranks No. 58 on the 2016 Inc. 500, 3rd fastest growing company in NJ

edufficient logo hig res jpg

Inc. Magazine Unveils 35th Annual List of America’s Fastest-Growing Private Companies—the Inc. 500/5000

 

Edufficient Ranks No. 58 on the 2016 Inc. 500, 3rd fastest growing company in NJ

with Three-Year Sales Growth of 4,579%

 

NEW YORK, August 17, 2016Inc. magazine today ranked Edufficient, located in Paramus New Jersey as NO. 58 on its 35th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small businesses. Companies such as Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees of the Inc. 5000.

 

“Our rapid growth is a testament to the quality and experience of our management team & dedicated staff, our consistent growth is dependent on our ability to help our clients grow.” Said Tom Ferrara CEO of Edufficient.

 

The 2016 Inc. 5000, unveiled online at Inc.com and with the top 500 companies featured in the September issue of Inc. (available on newsstands August 23) is the most competitive crop in the list’s history. The average company on the list achieved a mind-boggling three-year growth of 433%. The Inc. 5000’s aggregate revenue is $200 billion, and the companies on the list collectively generated 640,000 jobs over the past three years, or about 8% of all jobs created in the entire economy during that period. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

 

“The Inc. 5000 list stands out where it really counts,” says Inc. President and Editor-In-Chief Eric Schurenberg. “It honors real achievement by a founder or a team of them. No one makes the Inc. 5000 without building something great – usually from scratch. That’s one of the hardest things to do in business, as every company founder knows. But without it, free enterprise fails.”

 

The annual Inc. 5000 event honoring all the companies on the list will be held from October 18 through 20, in San Antonio, TX. Speakers include some of the greatest entrepreneurs of this and past generations, such as best-selling author and strategist Tony Robbins, SoulCycle co-founders Elizabeth Cutler and Julie Rice, Cornerstone OnDemand founder, president and CEO Adam Miller, Marvell Technology Group director and co-founder Weili Dai, and New Belgium Brewing co-founder and executive chair Kim Jordan.

 

Edufficient is an industry leading results-driven Interactive advertising agency specializing exclusively in higher education. Our objective is to facilitate long-term sustainable growth for colleges and universities through intelligent media buying, stringent compliance, detailed vendor management, innovative technology, drill down analytics, progressive methodology and dedicated account management.  By serving as an extension of a client’s internal marketing team, we share their enrollment and start objectives and work hand in hand with them to achieve their budgeted short and long term goals.

 

CONTACT:   Thomas Ferrara, 201-881-0030, tom(at)edufficient.com

 www.edufficient.com

 

 

More about Inc. and the Inc. 500|5000

 

Methodology

The 2016 Inc. 5000 is ranked according to percentage revenue growth when comparing 2012 to 2015. To qualify, companies must have been founded and generating revenue by March 31, 2012. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2015. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2012 is $100,000; the minimum for 2015 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.

 

About Inc. Media:

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Winner of the National Magazine Award for General Excellence in both 2014 and 2012. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 15,000,000 today.  For more information, visit www.inc.com.

 

The Inc. 5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list of the nation’s most successful private companies has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates their remarkable achievements. The event also offers informative workshops, celebrated keynote speakers, and evening functions.

 

For more information on Inc. and the Inc. 5000 Conference, visit http://conference.inc.com/.

 

For more information contact:

Inc. Media

Drew Kerr

212-849-8250

drew@four-corners.com

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