October 27, 2021

Are you using tiered CPL by programs, Campus or traffic source?

Tier CPL capabilities

Almost 78% of the lead providers (from the 2013 Edufficient.com & ForprofitEDU.com Advertising survey) can provide tiered CPL’s based on programs, campus/GEO, or traffic Source, are you taking advantage of this capability?  Or, are you still buying at one price for all?  Over the years the vendors have continued to add sophistication into their lead generation, delivery and pricing capabilities, yet many schools have not kept pace with the changes.  By breaking campaigns down to the granular level schools can further optimize the campaigns and outcomes. Yet according to the survey the vast majority of schools are not taking advantage of this strategy.