Have you noticed the change in search engine result over the last 2-4 months? When using google the results when searching with some of the major industry search terms now display brands. It seems brands have taken top position over many of the vendors. Check out online degree & online degrees, you will see UoP in the one to three spot where a year ago these positions were dominated by the lead providers. There are many speculators & conspiracy theorist out there giving their thoughts as to why. Some say google is rewarding those big firms who spend lots on PPC search, others claim it’s because the brands are the good results/best match. Whatever the reason, it’s clear that Uop and some others are receiving tons of new found and free traffic which will result in low cost enrollments.