October 17, 2021

Did April buck the seasonality trend?

For the last 7 years the lead flow and search volume have followed a distinct trend of seasonality.  This year however April has appeared to buck the trend on search volume.  April EDU traffic has surged in many of the top edu related terms, when it normally would have begun to fall off.  If you look at the year over year volume you usually see a strong Jan-mid-March then a continued decrease from the end of March though the end of July.  This has not been the case this year.  Will may fall off the cliff or continue to set a new trend.  Is this driven by the economy..has the lack of jobs for new grads pushed them to reconsider continued education?

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