Colleges and University Advertising Agencies
While there are thousands of advertising agencies scattered around the country a school should take care when selecting an Agency that’s best for them. Advertising agencies tend to best serve their clients when they have developed and demonstrated an Industry focus and expertise. With that said, simply claiming an industry focus or experience is not enough, you need to make sure the agency, its senior management as well as your account team have the necessary industry expertise to help you succeed in today’s hyper competitive marketplace.
Below are some of the most well known Education specific Advertising firms:
Edufficient is a results-driven advertising management firm specializing in higher education. Our objective is to facilitate long-term growth for colleges and universities through intelligent media buying and management, innovative technology, and progressive methodology. By serving as an extension of your internal marketing team, we share your enrollment and marketing objectives. Our founders David Flack and Tom Ferrara were key drivers of the shift in focus from lead quantity to lead quality- as they advocated schools rights to more transparent marketing processes. As they founded CUnet in 2003, they paved the way for schools to recover control of their online marketing efforts by instituting a lead management system based on the principles of accountability, compliance, and performance. This endeavor was since embraced by the industry- as more transparency and an emphasis on performance became widespread.
Since leaving CUnet in 2008, Tom and David felt that more can be done to advance the movement they helped promote. And now that there has been an unprecedented emphasis on compliance and the responsibility of schools marketing and admissions departments, Edufficient was designed to partner with schools and lead providers to further evolve the industry through honest, more advanced marketing strategy and management.
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