October 17, 2021

Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

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EDU marketers, Demand is high on mobile devices for higher education info, and online programs from traditional universities are highly sought after, according to new Google research that was revealed during the first Hangout on Air for Google’s education team.

The demand for education info in Google’s search engine shot up 4 percent, year over year . Brand-related terms that have the school’s name within the query were a key player in the growth:

 

Click this link to view the study from search engine watch:  http://searchenginewatch.com/article/2286142/Higher-Education-Searches-Rise-on-Google-Reveal-Marketing-Opportunity-Study

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