November 27, 2021

Barely 50% of schools looking to increase annual lead spending in 2011

Educational lead generation

Based on our survey of over 200 EDU Advertising and Marketing professionals it seems clear that only about half of the schools plan on increasing their lead budgets in 2011 over 2010 spends.  While most blame lack of quality lead sources others blame decreasing lead quality partially due to the increased use of call center generated leads by third party lead providers.  Regardless of the reason it marks the first year in many where less than 60% of the schools were actively looking to increase their lead buying.