October 17, 2021

Are you using tiered CPL by programs, Campus or traffic source?

Tier CPL capabilities

Almost 78% of the lead providers (from the 2013 Edufficient.com & ForprofitEDU.com Advertising survey) can provide tiered CPL’s based on programs, campus/GEO, or traffic Source, are you taking advantage of this capability?  Or, are you still buying at one price for all?  Over the years the vendors have continued to add sophistication into their lead generation, delivery and pricing capabilities, yet many schools have not kept pace with the changes.  By breaking campaigns down to the granular level schools can further optimize the campaigns and outcomes. Yet according to the survey the vast majority of schools are not taking advantage of this strategy.

Admissions reporting a surge of students telling them Obama is going to pay for school…

More & more we hear from admissions people that a continuing trend of students coming in and telling them that the don’t expect to pay for school and that Obama is going to pay for it… This is a sign of a growing problem, much of which is being driven by the marketers. Do you know how your schools is being marketed?

 Take a look at this and let me know what you think (copy and paste if it does not appear as a link):  http://www.aralifestyle.com/article.aspx?UserFeedGuid=245a1190-1c3c-47aa-b51b-48f7b10be5ee&ArticleId=2507&ComboId=8228&title=Obama-will-give-you-2-500-a-year-to-go-to-school

FYI, the link in the email reads:  Click here: Low income? Stimulus will pay you to go to school

It is important that schools continue to fight for transparency in advertising tactics when they use new EDU marketers.  Must have teeth and claw-back provisions when vendors break arrangements!