Distance Education across the US has been growing steadily, with the exception of for profits. Tracking Distance Education in the United States – a recent report released by Babson Survey Research Group (BSRG). show the dramatic shift.
To see the results of the study: https://www.pearsoned.com/grade-increase-tracking-distance-education-u-s-infographic/?utm_medium=email&utm_source=TiDL_eNews_April2018&utm_campaign=7010N0000003Pqu&cmpid=7010N0000003Pqu
It’s that time again, the 2017 Market Driven Education Industry Group’s 6th annual survey, in conjunction with Edufficient, one of the fasting growing EDU-specific Performance Marketing Agencies has arrived.
This survey has become a standard for the industry, bringing together Schools, Lead Providers & Agencies, helping to create an updated master list of industry service providers.
Hundreds of screened participants help make this a valuable tool for all those who participate.
Service providers contact information must be accurate to qualify. Remember, schools will receive your contact information so they can contact you, so please double check for accuracy.
All School contact information is private and will not be distributed. Only vendor info will be made available to participating schools.
While demand in the industry remains soft, Gray Associates forecasts that conversions for August and September will meet or beat 2013.
Join us tomorrow Friday, October 17th at 12:00 PM EST for our monthly webinar, which will include:
GrayReports’ sample of nearly 32 million inquiries suggests that there is a rapid decline in inquiries for on-line programs, but relatively stable inquiry volume for on-ground programs. We are also seeing a shift to higher-converting inquiries. Recently, PPI volumes have dropped sharply, while internally-generated inquiries have risen. As inquiries for on-ground programs and internally-generated inquiries gain share, conversion rates are rising. So, while overall inquiry volume is down, converted inquiries are on the rise.
Inquiries for on-line programs continue to lose share.
Inquiries for on-ground programs remain a bright spot.
Internal inquiries are gaining share.
Inquiry-to-application conversion rates have strengthened in recent months.
Conversion volumes are improving.
August’s numbers will be completed in a few days and it will be interesting to see if the trends that have been developing over the past few months continue. For an early look at August’s numbers click here to sign up for September’s GrayReports webinar. If you have any questions about the data presented in this post please feel free to contact bob.atkins@grayassociates.com
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