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TopSchool Shares Best Practices in Student Data Management

Colleges and Universities Can More Effectively Use Data to Drive Recruitment, Retention and Placement

Denver, CO – February 7, 2011 – TopSchool, a leading SaaS provider of Student Lifecycle Management (SLM) solutions for higher education, is helping schools embrace the power of data to advance recruitment, retention and placement. As the education environment becomes more complex and competitive, colleges and universities need to make sure they have quality data management processes in place to target the right students for the right programs, and support those students throughout the education lifecycle.

TopSchool’s Justin Sloan, director of School Processes and Business Intelligence, brings his insight from the front lines of admissions and student engagement in academia to his recently published eBook, ” Best Practices: How Student Data Can Drive Recruitment, Retention and Placement.” Sloan shares ten tips to help educators more effectively use data to focus on qualified leads, drive student completion, and connect graduates with career opportunities:

1. Make sure your data is clean, accurate and up to date
2. Respond immediately to inquiries
3. Deliver consistent communications
4. Work closely with lead vendors to establish goals and track metrics
5. Assess data to establish risks factors
6. Leverage automated communications and workflow when red flags arise
7. Employ internal communications plans to ensure student success
8. Establish a communication process and manage employer/graduate interaction
9. Employ job seeker and self service options
10. Engage in long-term follow-up to track career results

“Colleges and universities collect an immense amount of data – data that can help them maximize the productivity and results of their student services teams, as well as better predict and support student success,” said Sloan. “By more effectively using this data, schools can deliver targeted recruitment programs, higher enrollment and retention rates, and stronger career placement results.”