October 27, 2021

CollegeBound & EducationDynamics tie as Industry choice for best EDU lead provider in 2011 survey!

 

CollegeBound & EducationDynamics tied for first place in ForProfitEDU.com’s 2011 Education Advertising and Marketing Industry survey “Industry Choice” award winners for Best Lead Provider

The results of ForProfitEDU.com recently annual survey of over 200+ industry professionals and for the first time included a ranking of lead providers.

This year there were 2 award categories for lead providers:

Schools Choice: The lead provider who achieved the highest overall rankings exclusively from schools. 2011 winner EducationDynamics

Industry Choice: The lead Provider(s) who achieved the highest overall rankings cumulatively from schools & advertising firms.

Congratulations

2011 winners CollegeBound & Education Dynamics

educationdynamic education lead generationcollegebound lead generation

Barely 50% of schools looking to increase annual lead spending in 2011

Educational lead generation

Based on our survey of over 200 EDU Advertising and Marketing professionals it seems clear that only about half of the schools plan on increasing their lead budgets in 2011 over 2010 spends.  While most blame lack of quality lead sources others blame decreasing lead quality partially due to the increased use of call center generated leads by third party lead providers.  Regardless of the reason it marks the first year in many where less than 60% of the schools were actively looking to increase their lead buying.