October 26, 2021

ESM Becomes Charter Member of the Education Marketing Council

Highlands Ranch, CO – January 11, 2011 – ESM, a provider of student lifecycle solutions to help schools enroll, graduate and place students, has joined the Education Marketing Council (EMC) as a Charter Member. As part of the organization, ESM will have the opportunity to share best practices with schools and education companies in order to ensure ethical marketing practices and standards across higher education.

“The education industry is facing a changing regulatory environment, and it is critical that all of us involved from the academic side to the services side fully embrace not only the technical rules, but also the spirit of the regulations,” said Doug Kelsall, CEO of ESM. “The EMC is proactive, providing the resources, guidelines and network necessary to help the industry deliver the highest level of student support.”

The EMC, which is a division of the Direct Marketing Association (DMA), is designed to identify and advocate marketing practices in post-secondary education that are in the best interest of students and the institutions that serve them. The organization’s Best Practices Committee recently released its Principles and Guidelines to serve as generally accepted standards in student marketing.

Additionally, the EMC provides members with articles, webinars and white papers, as well as an interactive blog and forum for schools and service providers to talk about issues affecting the industry, share points of view and discuss expectations.

“We are delighted to have ESM join the Education Marketing Council – we look forward to leveraging the company’s insight into the education space based on its 15 years of helping students navigate the enrollment process,” said Michael Platt, Executive Chairman at Plattform Advertising and one of the founding sponsors of the EMC. “Now more than ever, we all need to focus efforts on the needs of students and truly advocate ethical marketing practices to protect both our students and the future of education.”

About ESM

ESM provides student lifecycle solutions to help institutions enroll, graduate and place students. Leveraging its highly trained people, performance-driven processes and advanced technology, the company complements an institution’s in-house teams. As a premier Business Process Outsourcer, ESM operates the largest education-only call center in the country with more than 800 employees, delivering rapid, cost-effective lead processing, high contact rates and strong conversion rates. Additionally, ESM provides student retention solutions to improve graduation rates, as well as career placement services to help students succeed professionally. To learn more, please visit http://www.esm-sls.com.

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ESM Promotes Dave Martelon to CIO

ESM Promotes Dave Martelon to Chief Information Officer

Highlands Ranch, CO – October 25, 2010 – ESM, a provider of student lifecycle solutions to help schools enroll, graduate and place students, has promoted Dave Martelon to Chief Information Officer (CIO), where he will lead the strategic direction of the company’s scalable, performance-driven technology services, as well as oversee the entire IT organization.

“Dave has been instrumental in advancing our technology platform – his vision for the future, keen knowledge of evolving technologies and leadership skills make him the ideal fit for our CIO,” said Doug Kelsall, CEO of ESM. “Technology plays a critical role in helping us reach and engage students, and under Dave’s guidance, we will be able to continue to provide the highest level of student support, as well as find new ways to deliver an exceptional student experience.”

As CIO, Martelon will lead the continued innovation of ESM’s student lifecycle technology suite, which seamlessly integrates with clients’ existing systems in order to support students throughout their entire educational path. Coupled with the company’s knowledgeable people and proven processes, ESM’s technology makes it possible to immediately connect with interested and qualified prospective students, work with those students throughout the enrollment process, retain students through successful program completion, and help place graduates into jobs.

Martelon has more than 15 years of technology leadership experience. His core areas of IT executive expertise include strategic planning and execution, business intelligence and analytics, call center technology, process improvement, IT service management, and software and system development. Additionally, he has successfully led the development and launch of multiple Software as a Service (SaaS) platforms.

Prior to joining ESM, Martelon served as vice president of engineering at InfoNow Corporation, president & CTO at Solaquillo, and director of development for TrueLogic Financial. He holds a Bachelor’s of Science degree in Computer Science from Purdue University.

About ESM

ESM provides student lifecycle solutions to help institutions enroll, graduate and place students. Leveraging its highly trained people, performance-driven processes and advanced technology, the company complements an institution’s in-house teams. As a premier Business Process Outsourcer, ESM operates the largest education-only call center in the country with more than 700 employees, delivering rapid, cost-effective lead processing, high contact rates and strong conversion rates. Additionally, ESM provides student retention solutions to improve graduation rates, as well as career placement services to help students succeed professionally.