October 17, 2021

Feedback on lead scoring, surprising to some…

 

lead scoring

lead scoring

Results from the 2013 educational advertising survey on the topic of lead scoring will surprise some.  With the vast majority of respondents finding little value in lead scoring is it a sign of a shift in perceived value or lack of education and awareness?  Lead scoring came in to the industry with momentum as schools believe in reducing the waste in their marketing spend and are looking for ways to improve results.  However, it seems as if the industry’s sentiment has lost some of its momentum.  With improvement in technology and knowledge base continues from the agency side and technology firms, many feel that lead scoring has lost some value.

What are your thoughts?