November 27, 2021

Barely 50% of schools looking to increase annual lead spending in 2011

Educational lead generation

Based on our survey of over 200 EDU Advertising and Marketing professionals it seems clear that only about half of the schools plan on increasing their lead budgets in 2011 over 2010 spends.  While most blame lack of quality lead sources others blame decreasing lead quality partially due to the increased use of call center generated leads by third party lead providers.  Regardless of the reason it marks the first year in many where less than 60% of the schools were actively looking to increase their lead buying.

Comments

  1. Some Schools are increasing their spending while most are reducing it due to poor conversions. If schools actually knew how many of their lead providers are pumping call center generated leads as internet leads they would be cutting allocations. Too many lead providers are simply looking to push volume for increased revenue instead of doing whats in the schools best interest.

  2. We are looking for new lead providers who can provide high qulity campus based and online leads, looking for 1000-2000 per month

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