November 27, 2021

Are you optimizing opportunities on your landing pages and lead forms

Can you add video or other media to landing pages

 

 

 

It surprises us how few schools take advantage of whats actually available to them which can help move the needle on new student acquisition.  Lead forms and landing pages for example are a prime example of an area of improvement most routinely ignore.  The results of the survey question regarding adding functionality to existing and new vendor lead forms clearly shows that there are more opportunities for school to optimize interaction, performance and activity.  Call your vendor or agency and get working on it, you will be happy that you did.

Link to the 2013 Education Advertising & Marketing survey results!

Feedback on lead scoring, surprising to some…

 

lead scoring

lead scoring

Results from the 2013 educational advertising survey on the topic of lead scoring will surprise some.  With the vast majority of respondents finding little value in lead scoring is it a sign of a shift in perceived value or lack of education and awareness?  Lead scoring came in to the industry with momentum as schools believe in reducing the waste in their marketing spend and are looking for ways to improve results.  However, it seems as if the industry’s sentiment has lost some of its momentum.  With improvement in technology and knowledge base continues from the agency side and technology firms, many feel that lead scoring has lost some value.

What are your thoughts?

Are you using tiered CPL by programs, Campus or traffic source?

Tier CPL capabilities

Almost 78% of the lead providers (from the 2013 Edufficient.com & ForprofitEDU.com Advertising survey) can provide tiered CPL’s based on programs, campus/GEO, or traffic Source, are you taking advantage of this capability?  Or, are you still buying at one price for all?  Over the years the vendors have continued to add sophistication into their lead generation, delivery and pricing capabilities, yet many schools have not kept pace with the changes.  By breaking campaigns down to the granular level schools can further optimize the campaigns and outcomes. Yet according to the survey the vast majority of schools are not taking advantage of this strategy.

Time is running out for you to Participate & receive the 2013 EDU Advertising & Marketing survey results

2013 edu advertising surveyTime is running out for you to Participate & receive the survey results! Just a friendly reminder for schools and EDU lead providers to participate in the 2013 EDU Advertising and Marketing Survey & Report brought to you by the ForProfit Education Industry group and Edufficient.com a leading Education specific agency, lead, calls & transfers vendor management firm. You must participate to receive the results or be included in the report.

For Schools: ONLY participating schools will receive a free copy of the survey results and the report.

For EDU Lead Providers: You must complete the survey for your firm to be included in the EDU lead Generation Provider’s list which will be distributed to schools.

To participate click or copy the link below:
https://www.surveymonkey.com/s/forprofitedu2013advertising

2013 Education Advertising & Lead Generation Survey, you must participate to get the results!

fpe-eduf (3)ForProfitEDU.com in conjunction with Edufficient LLC launches its Annual Advertising & Lead Generation Benchmarking Survey. Employees & Executives at Colleges, Lead providers, Aggregators & Call Centers who are members of the higher education community are invited to participate in this annual bench marking study. The goal is to identify current trends and best practices in lead generation, advertising, compliance & marketing as well as create a listing of EDU related lead providers which will be made available to member schools. Last year we had hundreds of colleges & lead providers participate.

March 6th 2013 – New York, NY – ForProfitEDU.com in conjunction with Edufficient LLC www.edufficient.com announced today the launch of its Annual Advertising, Lead Generation Benchmarking survey for the Higher Education sector. The survey, which is open to individuals that are directly involved with marketing in higher education as well as those who are EDU lead providers, will examine where schools are focusing their online marketing efforts, what tools and tactics are most effective, and what challenges exist in this area.

In addition, this year we will be compiling a list of lead providers who participate and make the list available to participating schools.

All survey participants may register to receive a free report with the results of the survey upon completion.

To Take the survey click or copy & paste the link below:
https://www.surveymonkey.com/s/forprofitedu2013advertising

It will be open to respondents until April 15, 2013 and a report on the results will be made available to participants by the end of April.
To qualify you must be currently employed or within the last 6 months employed with an education lead provider, call center, school or responsible for the exclusive advertising and/ or lead buying for a school. All survey entries will be screened and validated!

About ForProfitEDU.com
ForProfitEDU.com is a leading website resource & Networking group (9500+ members) for all those who work within, around the For-Profit Education industry. The site offers networking, research, consulting, news updates, free job postings and commentary from members of the For-Profit EDU community. Contributors include those from the school side, as well as those that work at related services firms including the investment community (investors, analysts, venture firms & PE firms), marketing & advertising professionals, educators & curriculum development, career services & other related service providers. ForProfitEDU also provides research and consulting services to schools & other service firms within the industry. Areas of expertise include Advertising, Lead generation, Marketing Strategy & Execution, Admissions, M&A, Raising capital, Market research and Partnering.

About Edufficient LLC, www.edufficient.com
Edufficient is a results-driven advertising & vendor management firm specializing in higher education with unrivaled Industry experience. Our objective is to facilitate long-term growth for colleges and universities through intelligent performance based direct response advertising and management, innovative technology, and progressive methodology. By serving as an extension of your internal marketing team, we share your enrollment and marketing objectives.

To Take the survey click or copy & paste the link below:
https://www.surveymonkey.com/s/forprofitedu2013advertising

Special Discount for group Members to Leadscon

Where Will You Be July 23 – 25?

If the answer isn’t LeadsCon East in NYC, you might want to rethink your plans.

1. Who Says You Can’t Get Something for Nothing

As a member of For-Profit-Education, you rely on the group for insights, coverage, and access. That is also you expect and get at LeadsCon. As a group member, you get those same benefits at a fraction of the actual price.
Prices increase in less than a week so REGISTER NOW.
Note. You MUST use the link below to capture your savings.
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Save $400: http://lcntrk.com/?a=11&c=12&s1=
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2. Can You Even Put A Price on Missed Opportunity?

Saving money on registration is nice, but you can’t put a price on missing the chance to INTERACT with the top names in for-profit-education and stay on top of key trends in student recruitment. Who can you meet? Capella University, Chancellor University, Full Sail University, University of Phoenix, Kaplan University, along with the top 15 marketing services firms, and literally HUNDREDS more from across the customer acquisition ecosystem.
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Companies attending (more added daily):
http://leadscon.com/leadscon-east-2012/companies-attending/
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4. Come Early. Stay Late.

Your All-Access pass already comes loaded with benefits – 80+ speakers, 30+ sessions, hours of networking, receptions, and lots of food and drinks. In addition to a brand new after-party at one of New York’s great venues, this year’s Full Conference Program features two brand new mini-summits at no additional cost.
i) Lead Buyer Summit – open to qualified lead buyers offering a no sales environment with five sessions specifically for buyers.
ii) International Summit – stories from the best from around the world to LeadsCon East AND the best insights in customer acquisition from the US market for those abroad.

For those focused exclusively on the education sector, there is not only an entire track dedicated the role of the phone in student recruitment, there is also an incredible discussion that brings on stage some of the rising stars of for-profit-education, companies like General Assembly and Dev Bootcamp.
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Exhibitor list: http://leadscon.com/leadscon-east-2012/exhibitor-list/
Full Conference Program: http://leadscon.com/leadscon-east-2012/full-conference-program/
Speaker list: http://leadscon.com/leadscon-east-2012/speakers/
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Want to be in the know? Book Today! Remember, you MUST use the link below to lock in your low rate.
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Exclusive savings: http://lcntrk.com/?a=11&c=12&s1=
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Click this link for discount: http://lcntrk.com/?a=11&c=12&s1=
Discount is valid for new registrations only. Refunds are not available for past purchases.

New Service helps schools generate their own high quality low cost leads while improving trust and establishing a bond with prospects.

career assessments

Profile Company: www.CareerMotivations.com

Mission: Help schools generate their own low cost, high converting student inquiries and improve retention rates with the Career Motivations Assessment.

A few of the advantages For Colleges:

Students can better explore career & degree options at your school based on their personal motivations & interests

Students can see an individualized ranking of your school’s specific degree programs, aligned with the prospective students’ interests, motivations and associated career paths

Use as a tool to generate leads, identify & capture passive students, on website, social media, recirculation & lead nurturing campaigns

Facilitate students’ success by enhancing satisfaction through enrolling them in the degree program they are most likely to enjoy & succeed in

Identify learning styles and preferred classroom environments, increase retention fulfillment, & better prepare students for success in the workplace

View a online demo: http://www.careermotivations.com/schools/video/

Linkedin group members receive special member discounts when mentioning the group!
To request information: http://www.careermotivations.com/schools/contact-careermotivations/

Schools still not satisfied with transparency in lead generation!

 

lead generation transparency According to the results from the 2012 Education Advertising and Marketing survey, the majority of schools are still not happy with the level of transparency in their lead generation efforts.  For years now schools have been seeking additional transparency from their lead providers.  Now add in the additional scrutiny, compliance concerns & potential penalties that the regulations bring with them and you have a stronger push for transparency.  The issue is one of managing increased tensions between lead aggregators and schools.  Many lead aggregators simply refuse to identify all source for their leads, reasons like it’s a competitive advantage, fear of losing affiliates, circumvention, inability to determine true source of the data etc.   Schools want to insure compliance in advertising, they want to make sure their brands & programs are represented correctly and want to avoid common tricks & tactics like incentives, co-registrations, call centers, up-selling, second & third chance leads, bogus scholarships etc.  While clearly there are good players and bad players, what many have in common is a general unwillingness or inability to be completely transparent of all of their lead sources.

What are schools to do?  Some have started to utilize compliance monitoring solutions, some have pulled back their lead buying and are seeking to generate more via their own efforts, others utilize proven  lead & vendor management solution providers and “trusted form options”  For information on any of those please click contact us

It’s important to know the finer details about the many lead providers in the Education market, we have helped 70+ schools better prepare themselves with knowledge and understanding to enable them to more clearly navigate these murky waters.  Some quality lead providers can be trusted and are a must, others need to be whittled down in order to skim the cream from the top, and still others need to be avoided all together.  Ask around, network with your peers, share the good & the bad with each other, all will benefit!

If you have any questions please click contact us

2012 Advertising & Marketing Survey

ForProfitEDU.com Launches its Annual Lead Generation Benchmarking Survey Online. Employees & Executives at colleges who are members of the higher education community are invited to participate in this annual bench marking study to identify current trends and best practices in lead generation, advertising compliance & marketing

Monday, January 9th 2012 – New York, NY – ForProfitEDU.com announced today the launch of its Annual Lead Generation Benchmarking survey for the Higher Education sector. The survey, which is open to individuals that are directly involved with marketing in higher education, will examine where schools are focusing their online marketing efforts, what tools and tactics are most effective, and what challenges exist in this area. All survey participants may register to receive a free report with the results of the survey upon completion. According to BMO Capital Markets Equity Research, sales and marketing expenses can run above 30% of revenues for the majority of companies in the for-profit education space, with a growing proportion of that spend happening in online marketing. Despite this, there are very few objective resources that marketers in the education market can reference to get a better handle on the use of online marketing in the sector.

This survey will offer a clear set of benchmarks, while identifying current trends and best practices for marketing professionals.  When you complete this survey, you will be able to enter our sweepstakes for a chance to win a $100 Amazon.com Gift Card!

The survey takes approximately 5 minutes to complete, and can be accessed online at: https://www.surveymonkey.com/s/2012collegeadvertisingandmarketingsurvey

It will be open to respondents until March 15, 2012 and a report on the results will be made available to participants by the end of March. Must be currently employed or within last 6 months employed with a school or responsible for the exclusive advertising and/ or lead buying for a school.  All survey entries will be screened and validated!

About ForProfitEDU.com

ForProfitEDU.com is a leading website resource & Networking group (7000+ members) for all those who work within, around or are interested in the For-Profit EDU industry. The site offers networking, research, consulting, news updates and commentary from members of the For-Profit EDU community. Contributors include those from the school side, as well as those that work at related services firms including the investment community (investors, analysts, venture firms & PE firms), marketing & advertising professionals, educators & curriculum development, career services & other related service providers. ForProfitEDU also provides research and consulting services to schools & other service firms within the industry. Areas of expertise include Advertising, Lead generation, Marketing Strategy & Execution, Admissions, M&A, Raising capital, Market research and Partnering to create & grow online schools.

 

CareerMotivations today announces it’s free assessment service for students and career changers

 

 

 

November 29, 2011

CareerMotivations today announces it’s free assessment service for students and career changers.   We provide a best in class validated assessment that helps prospective students determine career paths & college degrees which best fit their personal interests & motivations.  Combining a proven, reliable, fully validated assessment with the US Govt’s O’net, BLS & CIP code data allows us to provide an in-depth snapshot into one’s personal interests & motivations aligned with Career Path’s and associated College Degree programs.   Most agree that those who make well informed educational decisions are more likely to be students with higher retention, graduation & placement rates.
It’s about outcomes, we strive to ensure a Win – Win relationship between the student and the college.  Often students do not understand their motivations and therefore enroll in a path that leads to a lack of interest & boredom; when that occurs, the commitment vanishes and ultimately they drop out.  Since colleges are looking to improve outcomes and students are looking for guidance as to what’s right for them, CareerMotivations assessment provides that.
For Students: If you are a student or a working professional who is pursuing or advancing a degree, CareerMotivation’s online assessment can help you choose a specific degree that will lead you to your desired career path based on your personal motivations and interests. Selecting the right career path along with the associated degree program is an important step in reaching your future career planning, goals & success. Your personal career assessment will reveal your skills, interests, learning styles and motivation. The results are mapped to career & degree information which can be used as your guide for career development.
Solutions for Colleges: Colleges can offer the assessment to their prospective students  allowing both the student and the admissions reps to make a more informed decision.  We can map your college’s specific degree programs to the results allowing both admissions & prospective students to see which of your schools programs they are best suited for.  When you reach out to prospective students you can establish a value proposition and a trusted relationship with them & their families. The assessment when offered by your school will reinforce the importance of the decision they are looking to make and show them that you have their best interest in mind. What better way to establish a relationship of trust than by offering them a Free Career Assessment- one that helps them identify which career & educational path’s are available at your college is right for them. Advertising a Free Career Motivations assessment can also help attract new students, yield significant return with your recirc’s and reduce acquisition costs of students. Think of the relationship you establish with the prospective student and family when your admissions representative sits down with them to go over their results and helps them plan for their future and achieve their goals & desires.

Solutions for Call Center & Lead providers:

Lead providers can utilize a private labeled or co-branded version of the CareerMotivations assessment to increase lead generation volume and reduce the cost of prospect acquisition.  The registration can be customized to collect the data fields you require prior to users being able to take the assessment.  The registrations can be posted directly to your lead management system or dialer.  CareerMotivations believes the value of a lead who has taken an assessment is significantly higher than a lead alone.

 

About

CareerMotivations is an educational services company that specializes in providing interactive assessment solutions to secondary, post-secondary institutions and individuals. By capitalizing on proven techniques to determine a person’s educational and career motivations, we help identify mutually beneficial relationships between a student and their desired education and career path.

For more information on CareerMotivations services please visit www.careermotivations.com

 

Press Contact:

 

http://www.careermotivations.com/students/contact-us/

or email us at info (@) ffventures.com

Address:
14 Vervalen Street
Closter, New Jersey 07624

Phone: 201-564-7651
Fax: 201-215-0751