April 23, 2019

M&A activity pick up in EDU

Mergers and Acquisitions activity has spiked recently in EDU.

Red Ventures Buys HigherEducation.com

Charlotte, North Carolina-based digital company Red Ventures announced it has acquired HigherEducation.com (H-E) for an undisclosed amount. H-E is a provider of marketing and enrollment services to post-secondary institutions.

“Online education is a fast-growing industry with enormous scale and significant innovation,” said Red Ventures CEO Ric Elias. “HigherEducation.com brings a unique mix of high-quality digital assets, well-established partnerships, and deep technical expertise, all of which fit perfectly into the Red Ventures model and provide the ideal entry point into the broader education sector.”

Launched in 2007, H-E owns a portfolio of websites that helps more than 150 primarily not-for-profit university partners expand their education offerings and better reach prospective students across the country.

“Red Ventures is the ideal long-term home for HigherEducation.com as we continue to build the leading digital marketplace serving the education sector,” added H-E founder and CEO Patrick Gavin. “I’m grateful to the Vistria team for helping us achieve this milestone. Their shared vision, commitment to our team and sector insight were instrumental in strengthening the foundation of the company.”

Red Ventures bought H-E from Chicago-based private investment firm The Vistria Group. Under Vistria, H-E capitalized on industry relationships and operating expertise to help strategically position the service in its markets and facilitate the company’s growth and profitability.

“We have enjoyed our partnership over the past two years and are thrilled to have been able to deploy the Vistria playbook in support of HigherEducation.com,” explained The Vistria Group co-CEO Martin Nesbitt. “The company is well positioned to meet the evolving needs of both prospective students and education providers, and together with Red Ventures, equipped to reach new heights.”

Red Ventures Buys HigherEducation.com

 

 

2U Announces Partnership and Stake in Keypath

Online program management companies 2U and Keypath Education have announced they will work together to help colleges launch and run online degrees.

2U has agreed to acquire a minority stake in the parent company that owns Keypath Education — an OPM that specializes in working with small colleges and has offices in the U.S., Canada, Australia and England. Keypath Education currently works with 23 university partners.

The partnership will allow 2U to “expand the scope of its services” by working with smaller or lower-tuition degree programs than it typically supports, a 2U press release said. The company is known for working with selective institutions such as the Harvard Business School.

2U also announced this week that it will be offering its students complimentary access to LinkedIn Premium Career, which will help students to network and find jobs. The company will use insights from LinkedIn Premium Career to track students’ career progression and to improve employment outcomes for 2U’s university partners.

https://www.insidehighered.com/quicktakes/2019/02/07/2u-announces-partnership-and-stake-keypath

 

2U, Inc. to Acquire Trilogy Education

  • Adds technical skills-based ‘boot camps’ to 2U’s partner offerings across a variety of technical subjects
  • Creates comprehensive suite of partner offerings across the career curriculum continuum to make education more accessible for the lifelong learner
  • Expands 2U’s partner portfolio from 36 to 68 world-class universities while strengthening its existing relationships
  • Brings together two companies with proven track records of working with top universities, accelerating 2U’s timeline to achieving $1 billion in revenue

Lanham, Md., and New York – April 8, 2019 – 2U, Inc. (Nasdaq: TWOU), a leader in education technology, today announced that it has entered into an agreement to acquire Trilogy Education, a workforce accelerator that prepares adult learners for high-growth careers in the digital economy, for $750 million in cash and stock. Trilogy partners with top universities and leading companies to provide in-person and online skills-based training programs in coding, data analytics, UX/UI, and cybersecurity that bridge regional hiring gaps in more than 50 cities around the globe.

2U is a trusted partner and brand steward to great universities, helping them build, deliver, and support world-class, graduate-level degree programs, professional certificates, and short courses online. Trilogy-powered boot camps are a natural complement to 2U’s existing portfolio of offerings; and 2U’s unparalleled track record of scaling high-quality digital education offerings will help drive Trilogy’s continued growth and online expansion.

 

A Compelling Strategic Fit

“Trilogy Education has built and scaled an incredible business thanks to Dan and his talented team, and we’re thrilled to have them join 2U. Their business is a natural strategic fit and growth driver for 2U that will extend our reach across the career curriculum continuum, deepen our relationships with new and existing partners, drive marketing efficiencies, and open a more direct corporate training and enterprise sales channel for the company. We expect the addition of Trilogy to accelerate our path to $1 billion in revenue by one year from 2022 to 2021,” 2U Co-Founder and CEO Christopher “Chip” Paucek said. “Increasingly, universities are attempting to add practical, technical skills to their degrees. We simply future-proof the degree by adding this type of technical competency.”

https://2u.com/about/press/2u-to-acquire-trilogy-education/

 

Leadscon Discount code, special member rate

leadscon discount code

 

 

 

 

Pricing Alert: Rates increase tomorrow. Secure your spot today at the world’s largest event on performance marketing.

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  • Schedule 1:1 meetings with other attendees
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  • Receive event updates from the LeadsCon team
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Sign up today to save up to $350 off onsite prices. Use Discount Code: EDUVIP to save $100 off the current rates.   

Registration link: https://www.eiseverywhere.com/ereg/index.php?eventid=319804&

 

Online Education expected to continue it’s growth in 2019

edufficient advertising for online education

 

The number of students who were enrolled exclusively online grew to 15.4 percent  which is up from 14.7 percent in 2016, or about one in six students. The percentage of all students who combined online and in-person courses grew faster, to 17.6 percent in 2017 from 16.4 percent in 2016.  The percentage of students who took at least one course online grew to 33.1 percent, from 31.1 percent in 2016.  Online education continues to prove it’s not only here to stay but growing.

With traditional non profit institutions, OPM’s & for-profits continuing to cater to this growing market it’s clear that there is a lot of opportunity ahead.  Most of the traditional non profits who succeed are generally partnering with OPM’s like 2U or OPM alternative facilitators like Edufficient.  Those who try it alone continue to have a high failure rate.

 

View the Report from the National Center for Educational Statistics : https://nces.ed.gov/pubs2019/2019021.pdf

Onlinedegree.com free first year of college!

onlinedegree.com free

free first year of college

We wanted to introduce you to a revolutionary offering that we think will help bring adult learners back to higher education and increase quality enrollments at your institutions.

 

You may have read about OnlineDegree.com on Forbes recently: https://www.forbes.com/sites/richardvedder/2018/05/29/free-college-for-learning-and-profit/#7750caf7499b   They’ve created a “bridge” to help working adults go back to school by offering college-level courses…completely free.  They’re then partnered with participating accredited universities across the country so students can receive college credit for the courses they’ve taken.  Adults can test drive different courses and subjects on their own schedule, be better prepared for college-level coursework at a university, and potentially receive college credits toward their degree. https://www.onlinedegree.com/about-us/

Rather than bypassing higher education like bootcamps or nanocertificates, their solution addresses the common concerns that often prevent adults from starting their degree at an institution (cost, time constraints, general anxiety, etc.) and instead brings them back to a collegiate path.

 

They have an excellent academic team of PhD professors, Academic Advisory Board Members, and 15 college-level courses with credit recommendations from the NCCRS (over 44 semester units).  They’ve already worked with many institutions like Southern New Hampshire University, Excelsior, Trident, Ashworth, FNU and others to provide course mappings to aid student’s enrollment to the respective schools.

 

They’re looking to partner with more universities to provide transfer options for their students to enroll.  It’s a win-win.  Students take the first step towards higher ed, and institutions are able to draw more motivated candidates.

 

Please reach out to their CEO, Grant Aldrich, to discuss articulation and next steps if this is of interest.  grant@onlinedegree.com, or call him: 949-667-2625″

 

Leadscon Connect to Convert Boston Conference Discount code for MarketDrivenEDU members!

leadscon discount code

Leadscon Connect to Converts Boston Conference Discount code for MarketDrivenEDU members!

Discover Content For The EDU Lead Buyer at LeadsCon’s Connect to Convert
Education lead models are evolving and new verification tools, platforms, and business models are enabling a strong shift from quantity to quality. With this evolution, it’s critical that EDU lead buyers have the latest resources to improve ROI and conversions. All of these resources will be available for you at Connect to Convert, October 3-5, 2018 at The Westin Boston Waterfront.

Register today using special VIP discount code EDUVIP to save $100 and to secure your spot and improve your sales results. http://bit.ly/BCVIP18

EDU Lead Gen: Your Marketing Stack is Upside Down
• Discover how to leverage the same channels and networks you’re familiar with, while significantly improving your risk profile
• Understand how to finally win the battle and regain control of your efforts to find the right students
• Learn how to decide where to spend your next acquisition dollar by focusing on cost efficiency and contribution

What is LeadsCon’s Connect to Convert?

LeadsCon’s Connect to Convert is the lead industry’s only roll-up-your-sleeves educational conference and exposition dedicated entirely to the most effective and emerging sectors of the lead generation industry: Calls, Clicks, Search and Shares. With dedicated b-to-c and b-to-b content designed around each section of the sales cycle, LeadsCon’s Connect to Convert will arm you with the critical intelligence you need to succeed in 2018 and beyond.

Register today using special VIP discount code EDUVIP to save $100 and to secure your spot and improve your sales results. http://bit.ly/BCVIP18 

Distance Education growing but not for for profits

Distance Education across the US has been growing steadily, with the exception of for profits.  Tracking Distance Education in the United States – a recent report released by Babson Survey Research Group (BSRG). show the dramatic shift.

 

To see the results of the study: https://www.pearsoned.com/grade-increase-tracking-distance-education-u-s-infographic/?utm_medium=email&utm_source=TiDL_eNews_April2018&utm_campaign=7010N0000003Pqu&cmpid=7010N0000003Pqu

CECU conference Discount link for Market Driven EDU members

 

Join us at the 2018 CECU Convention on June 3-5 in Orlando, Florida this year! The CECU Convention is the largest gathering of sector leaders nationwide and you won’t want to miss out.

As many of you know, never before has our sector seen so much opportunity for progress than what we see ahead of us today. With recommendations submitted for reauthorization of the Higher Education Act (HEA), we look forward to a future with accountability measures that apply equally to all sectors of higher education and a common set of outcomes to support our students.

So join CECU in June to hear updates from sector thought leaders and the most up to content presented by industry experts.

There is something for everyone at the CECU Convention – Choose your itinerary from over 40 education sessions or come early for any of our pre-meeting workshops.

Last year, 65% of attendees came from schools. Many were C-suite executives and decision makers as well: 30% were CEOs/Owners, and 34% were part of the executive team.

 

So don’t miss out, register today. From now until April 30th register using the Code: MarketDriven and receive 5% off your registration.

 

CECU Discount code Code: MarketDriven

CECU registration link: https://www.eiseverywhere.com/ereg/index.php?eventid=282108&token=46904875dd95d7f291400795b919747da5

Hope to see you there!

 

Special VIP rate for Group Members Capital Roundtable PE investing in Education conference NYC

Market Driven Edu is pleased to announce The Capital Roundtable’s full-day conference on Private Equity Investing in Education-Focused Companies.

 

Coming up on Tuesday, July 18, in New York City, the theme of this conference is Education from 2017 to 2021 — What’s Next for Investors?

 

As a friend of Market Driven Edu, you qualify for a special VIP rate — $995 ($500 off the standard rate).  To register, please call Sarah Burd, at 212-832-7300 ext. 0, or email her at sburd@capitalroundtable.com.

 

These are exciting times for private investors in education-focused companies, even amid the uncertainty about what’s going to happen next.  Despite galactic differences of opinion, everyone’s goal is to deliver great education to as many people as possible.

 

Education is facing changes and challenges in all sectors.  Pre-K is becoming professionalized, migrating away from traditional childcare to more school-based curriculums.  Public K-12 schools are lagging behind, leading to the expansion of new alternatives, such as charter schools and pri­vate schools.  Higher education costs are rising faster than inflation, financial aid isn’t keeping up, and colleges need innovative solutions for keeping costs down.  And the gap is widening between the skills students are learning and the skills employers say workers need.

 

Chairing the conference is Dan Neuwirth, a general partner at Quad Partners. Dan co-founded the firm in 2000 and has led investments across its education portfolio.  Prior to Quad, he worked in investment banking and principal investing at Donaldson Lufkin & Jenrette, and at Goldman Sachs & Co.

 

Our 20 knowledgeable speakers will boost your knowledge of this attractive area through their first-hand experiences and by answering key questions. See speaker list here.

 

At this conference, you’ll enjoy exceptional networking opportunities. The agenda includes ample time, with session breaks and a buffet lunch, to exchange ideas, swap business cards, and form new relationships.

 

To register, please call Sarah Burd, at 212-832-7300 ext. 0, or email her at sburd@capitalroundtable.com.

 

Please be sure to mention Market Driven Edu to receive this low VIP rate.  And note this rate is not available online. 

Special discount for CECU Conference, formerly the CCA!

cecu

Special group Member discount for CECU Conference, formerly the CCA

Market Driven EDU Members, it’s not too late!
Don’t miss your chance to register at a discounted rate for the CECU Convention. Special member pricing is available to all maketdrivenedu subscribers.

Register by May 13th and use the code MDE to receive 10% off your registration! View the Convention website for the full schedule and detailed information about the show.
http://www.cecuevents.org/convention/registration/ use the code MDE to receive 10% off or email Kelley info is below.

Don’t miss your chance to join hundreds of sector executives and thought leaders at the 2017 CECU Convention. This is the largest gathering of the sector all year and you won’t want to miss the networking opportunities, education sessions and prizes that await in the EXPO Hall.

Hope to see you in Las Vegas, June 6-8th. For information, please contact Kelley Blanchard at Kelley.blanchard@career.org or 571-640-6471.

2017 Market Driven Education Industry Group’s 6th annual Education Advertising & Marketing survey

mdeud survey

It’s that time again, the 2017 Market Driven Education Industry Group’s 6th annual survey, in conjunction with Edufficient, one of the fasting growing EDU-specific Performance Marketing Agencies has arrived.

This survey has become a standard for the industry, bringing together Schools, Lead Providers & Agencies, helping to create an updated master list of industry service providers.

Hundreds of screened participants help make this a valuable tool for all those who participate.

  • All participants are reviewed for accuracy & relevance to the industry.
  • You must complete 75% of the survey questions to qualify and receive results!
  • All requests for survey results from non-participants will be denied!

Service providers contact information must be accurate to qualify. Remember, schools will receive your contact information so they can contact you, so please double check for accuracy.

All School contact information is private and will not be distributed.                        Only vendor info will be made available to participating schools.

Link to Survey:  https://www.surveymonkey.com/r/2MYH9MD 

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