April 27, 2017

2017 Market Driven Education Industry Group’s 6th annual Education Advertising & Marketing survey

mdeud survey

It’s that time again, the 2017 Market Driven Education Industry Group’s 6th annual survey, in conjunction with Edufficient, one of the fasting growing EDU-specific Performance Marketing Agencies has arrived.

This survey has become a standard for the industry, bringing together Schools, Lead Providers & Agencies, helping to create an updated master list of industry service providers.

Hundreds of screened participants help make this a valuable tool for all those who participate.

  • All participants are reviewed for accuracy & relevance to the industry.
  • You must complete 75% of the survey questions to qualify and receive results!
  • All requests for survey results from non-participants will be denied!

Service providers contact information must be accurate to qualify. Remember, schools will receive your contact information so they can contact you, so please double check for accuracy.

All School contact information is private and will not be distributed.                        Only vendor info will be made available to participating schools.

Link to Survey:  https://www.surveymonkey.com/r/2MYH9MD 

Meet 2,800+ prospects at LeadsCon – final week to save an extra $150! Member Discount

leadscon new logo

Meet 2,800+ prospects at LeadsCon – final week to save an extra $150! Member Discount

Special MarketDrivenEDU group discount, lowest price available for this conference.
$150 Expiring Soon – New Business Partners Are Yours For The Taking!
A number of new sessions have just been added! This is the strongest and most robust LeadsCon program ever! All presented by 30+ of the top brands in performance marketing. Many of your customers and prospects have already signed up. Join your peers in Las Vegas to find new lead sources and acquire the latest best practices and regulatory updates on Lead Management, Lead Buying and Lead Gen. Early Bird rates expire this Friday on January, 27th and only through this email, can you save an additional $100 by using this special link: http://bit.ly/2k5IJUw

The Latest Conference Program Hot Topics Include:
• The Millennial Challenge: How to Build an Authentic and Quality Online, Social and Mobile Experience to Attract Millennial Shoppers and Build Brand Loyalty
• Are Mortgage Sales Ready for a Tesla Moment?
• Shifts in Insurance: How Top Agents Drive Growth
• Need for Transparency: Where are Your “Network” and “Agency” Leads and Clicks REALLY Coming From? It is Time We All Find Out
• Driving Lead Acquisition with Customer Journey Analytics
• View Full Agenda http://bit.ly/1PAdeQ5
• View Full Speaker List http://bit.ly/2jD2B52

This is your final chance to save a total of $150 from next week’s pricing. This special offer expires on January 27th, so act fast and don’t miss out! http://bit.ly/2k5IJUw
LeadsCon Room Block Filling Up Fast   NO VIP CODE needed:  you dont enter one it has the discount based on the link
Rooms at The Paris are beginning to fill up fast. Lock in our special group rate of just $170/per night before they sell out by clicking here: http://bit.ly/2iYebXi

Private Equity Investing in Education-Focused Companies 1/26 – Special Discounted Invitation

capital roundtable

MarketDrivenEdu is pleased to announce The Capital Roundtable’s full-day conference on Private Equity Investing in Education-Focused Companies.

 

Coming up on Thursday, January 26, in New York City, the theme of this conference is Why Investors Are Concentrating on Tech-Enabled Niches in Education.

 

As a friend of MarketDriveEdu,  you qualify for a special VIP rate — $995 ($500 off the standard rate). 

To register at this special rate, please call Sarah Burd at 212-832-7300 ext. 0, or email her at sburd@capitalroundtable.com.

Back in the day, buyouts of for-profit post-secondary school systems were the transactions that put private equity investors on the map in the education sector.

Nowadays, investors have shifted their focus to smaller companies that have carved out niches in the K-12, ed- tech, and continuing education and corporate training sectors — examples are, more sophisticated testing and measurement tools, better data management processes and meeting other specialized educational needs.

 

Our 20 knowledgeable speakers will boost your knowledge of this attractive area through their first-hand experiences and by answering key questions. See speaker list here.

 

Chairing the conference is Tom Formolo, a partner at New Harbor Capital. He formed the firm in 2013 after 23 years at CHS Capital, where he headed the education team.

 

At this conference, you’ll enjoy exceptional networking opportunities. The agenda includes ample time, with session breaks and a buffet lunch, to exchange ideas, swap business cards, and form new relationships.

 

To register, please call Sarah Burd, at 212-832-7300 ext. 0, or email her at sburd@capitalroundtable.com.

 

Please be sure to mention MarketDrivenEdu to receive this low VIP rate. And note this rate is not available online. 

Trump Wins! How does that affect your school?

trump

 

 

Donald Trump was elected as the 45th president of the United States on Tuesday in a stunning culmination of an explosive, populist and polarizing campaign that took relentless aim at the institutions and long-held ideals of American democracy.                                                                                                                                                                                                       Whats the impact on your business?

Gainful Employment?

For much of the race, Mr. Trump offered few clues about his specific plans for higher education, other than he shocked them all.

http://www.chronicle.com/article/Trump-s-Surprise-Victory/238346

 

 

 

Important DOE Gainful Employment Regulations Info Update Jeri Prochaska, CSPEN

gainful emplyment

info Update Jeri Prochaska, CSPEN

Status of our Sector Webinar, we would like to share two new important pieces of information we received today from top-level Department of Education staff responsible for the interpretation and implementation of the GE regulations and metrics.

1.   TIMING OF RELEASE OF DRAFT GE DEBT-TO-EARNINGS DATA
CSPEN has received word that sometime in October, not November as previously forecast by CSPEN and the Department’s own published timelines and Power Point slides, all schools with programs subject to the gainful employment regulations should expect to receive their Draft GE Debt-to-earnings (D/E) data.  While no specific dates were provided, the release could be as early as October 21st – following completion of the first two GE Reading Files and Submitting Challenges webinars, but are more likely to come sometime the week of October 24th. CSPEN also expects the 45 day challenge period to be announced separately either by the end of October or in early November as well.

We again remind you that it is vitally important for your institutions and those within your organization responsible for review of the Draft GE D/E data and possible submission of challenges to the data to strongly consider attending the workshops later this month.  For more information on these important webinars refer to (ANN-16-14) Subject:  Live Internet Webinars – Gainful Employment: Reading Your Draft GE Debt-to-Earnings (D/E) Rates Files and Submitting Challenges.  http://ifap.ed.gov/dpcletters/ANN1614.html

2.  INTERPRETATION OF TIMING FOR PROPOSED REVISIONS TO 2017 DISCLOSURE TEMPLATE
These same officials also shared that the changes being proposed as part of the September 13, 2016 Federal Register Notice (and the potential for any additional revisions based upon the comment period associate with this Notice which doesn’t close till November 14, 2016) are, in the view and interpretation of the Department, not subject to the Master Calendar and thus all of the revisions – including those based upon the comments – will be implemented as part of the 2017 Disclosure template requirements effective January 31, 2017https://ifap.ed.gov/fregisters/attachments/FR091316.pdf

From for-profit colleges to student loans, at what point does sensible policy start to become political bullying?

nonprofit-for-profit

We can be remarkably two­faced as a nation when it comes to our higher education system. One day it’s the greatest in the world and the next it fails to meet students’ and employers’ needs and is a financial rip­off. It gets exhausting to keep track of whether we’re really good or really bad at all of this. Mark Twain once said we shouldn’t let the truth get in the way of a good story. There are a number of things about college that pundits and policymakers know but won’t discuss or even address, be it to protect their political stance

 

1. Public higher education isn’t really cheaper or better-performing than private higher education There’s how much something costs to make and how much people have to pay for it. Public colleges seem like cheaper alternatives to private non­profit and for­profit education but that’s only because taxpayers, depending on which state you’re from and which institution you attend, foot between 30 and 70 percent of the cost. Take that subsidy away and students at, say, the University of Georgia or Montana State University would be paying ­ and likely borrowing ­ one and a half to twice as much as they do now.

Link to article: http://www.huffingtonpost.com/entry/from-for-profit-colleges-to-student-loans-at-what_us_57cfa1fde4b0f831f7062522?platform=hootsuite

 

For-Profit Education Companies for PE Investors – Special Invitation

capital roundtable

MarketDrivenEDU.com is very pleased to be a partner of The Capital Roundtable for its full-day annual summer conference on “Private Equity Investing in For-Profit Education Focused Companies.”

 

Coming up on Tuesday, July 26, in New York City, the theme of this conference is
Life After November — The New Reality for For-Profit Education Investors

 

I’m reaching out to you, as a friend of my firm, to offer you a special VIP rate — $500 off the standard rate.  Your price to register is only $995!

 

Chairing the conference is James A. Rowan is a senior advisor & head of the education group at Stifel Investment Banking (“Stifel”).

You’ll hear from James and 20 other experienced for-profit education company pros who will share their perspectives and lessons learned.
At this conference, you’ll enjoy exceptional networking opportunities. The agenda includes ample time, with session breaks and a buffet lunch, to exchange ideas, swap business cards, and form new relationships.

 

To register, please call Sarah Burd, at 212-832-7300 ext. 0, or email her at sburd@capitalroundtable.com

 

Please be sure to mention MarketDrivenEDU to receive this low VIP rate.  And note this rate is not available online. 

ACICS in trouble, federal panel that oversees accrediting agencies voted to de-recognize the council

ACICS Logo

The Accrediting Council for Independent Colleges and Schools got closer to being terminated Thursday after the federal panel that oversees accrediting agencies voted to de-recognize the council, the largest national accreditor that oversees many for-profit colleges.

The National Advisory Committee on Institutional Quality and Integrity (NACIQI) soon will pass its decision back to the U.S. Department of Education, which last week recommendedshutting down ACICS and will have 90 days to decide the accreditor’s fate. An appeal by the accreditor and lawsuits could follow.

Once the decision is finalized, and if a court doesn’t block it, the 245 colleges ACICS accredits, which enroll up to 800,000 students, would have 18 months to find a new accreditor. Depending who you ask, that process either will be a mad scramble or an easy transition, at least for colleges with solid track records.

Either way, the decision to nix an agency that last year served as a gatekeeper for $4.76 billion in federal financial aid is an extraordinary move.

Link to article: https://www.insidehighered.com/news/2016/06/24/federal-panel-votes-terminate-acics-and-tightens-screws-other-accreditors

 

The importance of accurate data, Eduventures report

data image

Defining a Data Quality Diet

While “data quality” may seem like an intuitive concept, its definition varies among stakeholders. For example, they may agree that data has to be accurate but disagree about how often data should be updated to meet the standard.

In order to find consensus, institutional leaders should establish common data quality dimensions and data quality thresholds. A “data quality dimension” is a way to classify institutional information and data-quality needs. Although there is a great deal ofdiscussion about the precise dimensions by which data quality can be determined, establishing these standards allows all stakeholders to view data quality through the same lens. Examples of these dimensions might include:

  • Completeness: All required data is provided
  • Uniqueness: Each entity (e.g., student) is uniquely represented in the database
  • Timeliness: Data represents the required period in time
  • Validity: Data matches established rules (e.g., format)
  • Accuracy: Data accurately represents reality
  • Consistency: Different data instances do not provide conflicting information about the same object (e.g., a college freshman whose age is listed as five years old)

Link to Article: http://www.eduventures.com/2016/06/two-foundational-steps-to-improving-data-quality/

 

Edufficient is a leading EDU advertising firm who specializes in High Accuracy & High Precision thus helping schools grow enrollments while reducing costs.

Udemy has raised a new round of funding, to the tune of $60 million

udemy

Udemy received a $60 million investment from the South African media company.

Online education startup Udemy has raised a new round of funding, to the tune of $60 million, from South African media company Naspers. Larry Illg, CEO of Naspers Ventures, is joining Udemy’s Board of Directors.

Founded in 2010, Udemy is a marketplace for online courses that brings together people with expertise in one or more areas, and people who want to learn about a new topic or develop a new skill. Udemy provides tools and a market for the experts to make and sell their courses, and takes a cut of their sales.

Link to Article: http://fortune.com/2016/06/02/naspers-invested-60-million-udemy/

 

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