May 28, 2015

Kaplan Sells it’s 38 campus to Education Corporation of America

education corp

Graham Holdings, the former parent company of The Washington Post, has agreed to sell 38 physical campus operations of its Kaplan education business to Education Corporation of America, a Birmingham, Ala.-based operator of private accredited colleges in the United States.

The deal, made public Thursday in a Securities and Exchange Commissionfiling, includes all Kaplan College campuses. The all-stock transaction would give Kaplan a preferred-equity interest in Education Corporation of America. Financial terms were not disclosed.




Who is your real competition for students? New study Non-Profit vs. For-Profit


Velocify and Enrollment Resources recently conducted a new “secret shopper” study of enrollment tactics at non-profit and private sector schools. The results detail how each group’s inquiry response strategy and user experiences compare and will provide you insights on who your real competition is. You’ll also question long-held beliefs about the admissions performance of your competitors. Download the report at

I reviewed this in detail and found in interesting & worthwhile.

Click Here to view the results of the study

Leadscon Discount! Ending soon.


At LeadsCon, we’re constantly striving to provide you with content and resources that will make an impact on your business. We’re excited to announce that one of Google’s brightest performance marketing minds has joined our incredible speaker lineup in Las Vegas! To that end, we’d like to highlight Nicolas’s session which will provide you with unique and groundbreaking behind the scenes insights surrounding the lessons learned from some of Google’s top advertisers.

Session Feature at LeadsCon: How The Best Performance Marketers Win: Lessons Learned From The Best Google Advertisers In The World
In today’s digitally fragmented world, marketers thrive on innovation and finding the best ways to engage customers. But if you’re not making the desired impact, it may lead you to ask how your top competitor is getting most of the available leads. Likewise, you may wonder what they’re doing differently, and whether you can do it too. Join Nicolas Darveau-Garneau as he shares a strategic look at winning strategies from some of Google’s biggest advertisers and unveils the top five secrets of all successful performance advertisers.
If you know your going, sign up now before the rate goes up, and this member link gives you an additional $100 off.

VIP Discount for members:
VIP code: marketdrivenedu

For-Profit Education Co.’s for PE Investors – Special Group Member discount

capital roundtableAs a MarketDrivenEdu Group subscriber & Member, you’re eligible to receive $400 off the registration rate for The Capital Roundtable’s full-day conference on “Private Equity Investing in For-Profit Education Companies.” Information about this semi-annual conference can be found at the link below:

Coming up on Wednesday, January 14, in midtown Manhattan, this year’s conference focuses on —
Regaining Prosperity in the For-Profit Education Industry

Chairing this conference is Jeff Keith, operating partner at Chicago-based Sterling Partners. He has more than 20 years of experience leading finance and operations teams, with a wide range of senior executive roles under his belt.

Jeff and 20 other for-profit education experts will provide sound insights and revealing forecasts.

As a MarketDrivenEdu follower, member or subscriber, you qualify for a special ultra-low rate — $400 off! To register just call Joanna Russell at 212-832-7300, or email her at

Please be sure to reference MarketDrivenEdu and this email to qualify for this special rate. This rate is not available online.

Jeff and our panelists will answer important questions such as these —
• How many for-profit education companies are undergoing some sort of restructuring? What are the lessons learned from those in progress?
• What industry developments have the potential to sparkplug middle-market for-profit education companies in 2015?
• How are for-profit companies dealing with the new call for transparency in communication?
• Why is branding more important than ever for the success of for-profit companies?
• Which outsourced service providers are making the most inroads with educational institutions?
• Is consolidation going to be an important factor with for-profit educational institutions? What size footprints are most desirable?
• Which sectors within for-profit education are poised to recover earliest? K-12? Professional training? Education content? Technology?
• What are the key mistakes that new investors in for-profit education often make?
• What are the best practices for overseeing for-profit education portfolio companies?
• What metrics and valuation guidelines can help you judge a middle-market for-profit education company deal?

Email soon as this conference generally sells out fast!

As a MarketDrivenEdu subscriber, you qualify for a special ultra-low rate — $400 off! To register just call Joanna Russell at 212-832-7300, or email her at

New Industry Demand Trends area on

We would like to point out our new Demand Trends area on  In partnership with Gray Associates we now have an area specifically dedicated to Education Demand & performance data.  This area will feature regular updates, graphs and commentary along with notifications of an ongoing series of webinars going over the data and how it effect your school.


demand-trend (2)

International Education Corporation Buy’s Florida Career Colleges

iecInternational Education Corp. operates the UEI schools a heavy west coast operation has acquired a limited number of schools from Education Training Corporation.  In addition, they have also taken over the corporate head quarters.


Special Discount to Ad:tech NY


Exclusive 20% Discount for the MarketDrivenEDU community!


Develop your skills, build your personal brand and position yourself for growth at ad:tech New York 2014.


On November 5 and 6, the marketing, technology and media communities will come together at the Javits Center to find top notch solutions, network with the best industry players, and stay abreast of the emerging trends in the marketplace.


With a rapidly changing digital landscape and new challenges on the horizon, the traditional rules of attracting the right consumers are no longer relevant. Optimization and creativity served using a multichannel strategy is the expectation for the future of marketing’s best and brightest.


Take advantage of 225+ technology solution providers, five keynotes led by industry thought leaders, NEXT interactive display and startups, re-wired tracks featuring the hottest topics, 30 enhanced sessions with new speaker formats, face-to-face networking and much more!


MarketDrivenEDU members get will receive an exclusive 20% discount off any pass to attend ad:tech New York when you register with link below:


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Obama signs Executive Order on Financial Aid Student repayments

Obama_signingIn an attempt to ease crushing student debt, President Obama will sign an executive order Monday afternoon that will allow at least 5 million people to cap their student loan payments at 10 percent of their income.

Obama will direct Secretary of Education Arne Duncan to amend student loan regulations to allow for the payment ceiling, which the administration wants to make available to borrowers by December 2015.


Link to Articles:


Time to Decouple Accreditation from Federal Funding?


By Jay Schalin

It often appears as if the country’s six regional accrediting agencies are the federal overseers of all things higher education. It’s time to put an end to their expansive role; doing so would very likely set off a great chain of positive reform. This is especially important now, as Congress is getting ready to update and reauthorize the Higher Education Act, which governs accreditation, in 2014.

The six agencies are the Middle States Association of Colleges and Schools (MSACS), the New England Association of Schools and Colleges (NEASC), the Western Association of Schools and Colleges (WASC), the Southern Association of Colleges and Schools (SACS), the North Central States Association of Colleges and Schools (NCA), and the Northwest Commission on Colleges and Universities (NWCCU).

They provide a seal of approval—accreditation—that indicates schools are meeting minimal industry standards. Primarily, they ascertain that the colleges and universities are financially sound and function as educational institutions and not merely as  “diploma mills.”

The agencies’ main source of power is their ability—granted by the original Higher Education Act in 1965—to determine whether schools are eligible for federal funding, particularly the student financial aid that is the life’s blood for private institutions. That role has permitted the agencies to make the transition from essentially trade organizations intent on cooperatively improving industry practices—as they were originally conceived—to quasi-governmental regulatory bodies with the authority to impose huge costs, policy shifts, and penalties.

Allowing the regional agencies to continue as they are will likely continue higher education’s slide into mediocrity and dogmatic conformity. They currently impose burdensome costs and regulations, stifle innovation, discourage competition and, most egregiously, allow substandard schools to continue operations while sucking up massive amounts of federal aid.

Full article:

Education Services Report from Baird


Interesting report from Baird on the Education Services sector.

Despite lingering macroeconomic pressures from the Great Recession, the global education industry continues to benefit from favorable, long-term secular trends. Population growth in most developed nations, combined with a continuing shift from industrial to service-based, knowledge economies will drive demand for greater educational attainment. As the public sector struggles with funding challenges, aging infrastructure and generally disappointing student outcomes, nimble, technology-enabled content and service providers, which can efficiently deliver high quality solutions, stand to benefit. The following section highlights selected recent/current trends and important news and events within each of the identified education sub-sectors.

Link to full report: