January 27, 2015

Leadscon Discount! Ending soon.


At LeadsCon, we’re constantly striving to provide you with content and resources that will make an impact on your business. We’re excited to announce that one of Google’s brightest performance marketing minds has joined our incredible speaker lineup in Las Vegas! To that end, we’d like to highlight Nicolas’s session which will provide you with unique and groundbreaking behind the scenes insights surrounding the lessons learned from some of Google’s top advertisers.

Session Feature at LeadsCon: How The Best Performance Marketers Win: Lessons Learned From The Best Google Advertisers In The World
In today’s digitally fragmented world, marketers thrive on innovation and finding the best ways to engage customers. But if you’re not making the desired impact, it may lead you to ask how your top competitor is getting most of the available leads. Likewise, you may wonder what they’re doing differently, and whether you can do it too. Join Nicolas Darveau-Garneau as he shares a strategic look at winning strategies from some of Google’s biggest advertisers and unveils the top five secrets of all successful performance advertisers.
If you know your going, sign up now before the rate goes up, and this member link gives you an additional $100 off.

VIP Discount for members: https://www.customreg.com/generalreg28/default.asp?show=ai_lv_leadscon_032015&IDevent1=1&S4=FF1
VIP code: marketdrivenedu

For-Profit Education Co.’s for PE Investors – Special Group Member discount

capital roundtableAs a MarketDrivenEdu Group subscriber & Member, you’re eligible to receive $400 off the registration rate for The Capital Roundtable’s full-day conference on “Private Equity Investing in For-Profit Education Companies.” Information about this semi-annual conference can be found at the link below:

Coming up on Wednesday, January 14, in midtown Manhattan, this year’s conference focuses on —
Regaining Prosperity in the For-Profit Education Industry

Chairing this conference is Jeff Keith, operating partner at Chicago-based Sterling Partners. He has more than 20 years of experience leading finance and operations teams, with a wide range of senior executive roles under his belt.

Jeff and 20 other for-profit education experts will provide sound insights and revealing forecasts.

As a MarketDrivenEdu follower, member or subscriber, you qualify for a special ultra-low rate — $400 off! To register just call Joanna Russell at 212-832-7300, or email her at jrussell@capitalroundtable.com

Please be sure to reference MarketDrivenEdu and this email to qualify for this special rate. This rate is not available online.

Jeff and our panelists will answer important questions such as these —
• How many for-profit education companies are undergoing some sort of restructuring? What are the lessons learned from those in progress?
• What industry developments have the potential to sparkplug middle-market for-profit education companies in 2015?
• How are for-profit companies dealing with the new call for transparency in communication?
• Why is branding more important than ever for the success of for-profit companies?
• Which outsourced service providers are making the most inroads with educational institutions?
• Is consolidation going to be an important factor with for-profit educational institutions? What size footprints are most desirable?
• Which sectors within for-profit education are poised to recover earliest? K-12? Professional training? Education content? Technology?
• What are the key mistakes that new investors in for-profit education often make?
• What are the best practices for overseeing for-profit education portfolio companies?
• What metrics and valuation guidelines can help you judge a middle-market for-profit education company deal?

Email soon as this conference generally sells out fast!

As a MarketDrivenEdu subscriber, you qualify for a special ultra-low rate — $400 off! To register just call Joanna Russell at 212-832-7300, or email her at jrussell@capitalroundtable.com

New Industry Demand Trends area on MarketDrivenEDU.com

We would like to point out our new Demand Trends area on MarketDrivenEDU.com  In partnership with Gray Associates we now have an area specifically dedicated to Education Demand & performance data.  This area will feature regular updates, graphs and commentary along with notifications of an ongoing series of webinars going over the data and how it effect your school.


demand-trend (2)

International Education Corporation Buy’s Florida Career Colleges

iecInternational Education Corp. operates the UEI schools a heavy west coast operation has acquired a limited number of schools from Education Training Corporation.  In addition, they have also taken over the corporate head quarters.

Link: http://articles.sun-sentinel.com/2014-08-23/business/fl-anthem-education-layoffs-20140823_1_florida-career-college-job-creation-fti-consulting  

Special Discount to Ad:tech NY


Exclusive 20% Discount for the MarketDrivenEDU community!


Develop your skills, build your personal brand and position yourself for growth at ad:tech New York 2014.


On November 5 and 6, the marketing, technology and media communities will come together at the Javits Center to find top notch solutions, network with the best industry players, and stay abreast of the emerging trends in the marketplace.


With a rapidly changing digital landscape and new challenges on the horizon, the traditional rules of attracting the right consumers are no longer relevant. Optimization and creativity served using a multichannel strategy is the expectation for the future of marketing’s best and brightest.


Take advantage of 225+ technology solution providers, five keynotes led by industry thought leaders, NEXT interactive display and startups, re-wired tracks featuring the hottest topics, 30 enhanced sessions with new speaker formats, face-to-face networking and much more!


MarketDrivenEDU members get will receive an exclusive 20% discount off any pass to attend ad:tech New York when you register with link below:


Click on or copy & paste the following link into your browser https://registration.experientevent.com/ShowADT142/Default.aspx?promocode=MDEDU20NY14” 

Obama signs Executive Order on Financial Aid Student repayments

Obama_signingIn an attempt to ease crushing student debt, President Obama will sign an executive order Monday afternoon that will allow at least 5 million people to cap their student loan payments at 10 percent of their income.

Obama will direct Secretary of Education Arne Duncan to amend student loan regulations to allow for the payment ceiling, which the administration wants to make available to borrowers by December 2015.


Link to Articles:




Time to Decouple Accreditation from Federal Funding?


By Jay Schalin

It often appears as if the country’s six regional accrediting agencies are the federal overseers of all things higher education. It’s time to put an end to their expansive role; doing so would very likely set off a great chain of positive reform. This is especially important now, as Congress is getting ready to update and reauthorize the Higher Education Act, which governs accreditation, in 2014.

The six agencies are the Middle States Association of Colleges and Schools (MSACS), the New England Association of Schools and Colleges (NEASC), the Western Association of Schools and Colleges (WASC), the Southern Association of Colleges and Schools (SACS), the North Central States Association of Colleges and Schools (NCA), and the Northwest Commission on Colleges and Universities (NWCCU).

They provide a seal of approval—accreditation—that indicates schools are meeting minimal industry standards. Primarily, they ascertain that the colleges and universities are financially sound and function as educational institutions and not merely as  “diploma mills.”

The agencies’ main source of power is their ability—granted by the original Higher Education Act in 1965—to determine whether schools are eligible for federal funding, particularly the student financial aid that is the life’s blood for private institutions. That role has permitted the agencies to make the transition from essentially trade organizations intent on cooperatively improving industry practices—as they were originally conceived—to quasi-governmental regulatory bodies with the authority to impose huge costs, policy shifts, and penalties.

Allowing the regional agencies to continue as they are will likely continue higher education’s slide into mediocrity and dogmatic conformity. They currently impose burdensome costs and regulations, stifle innovation, discourage competition and, most egregiously, allow substandard schools to continue operations while sucking up massive amounts of federal aid.

Full article: http://www.popecenter.org/commentaries/article.html?id=2934#.U44pUPldWa8

Education Services Report from Baird


Interesting report from Baird on the Education Services sector.

Despite lingering macroeconomic pressures from the Great Recession, the global education industry continues to benefit from favorable, long-term secular trends. Population growth in most developed nations, combined with a continuing shift from industrial to service-based, knowledge economies will drive demand for greater educational attainment. As the public sector struggles with funding challenges, aging infrastructure and generally disappointing student outcomes, nimble, technology-enabled content and service providers, which can efficiently deliver high quality solutions, stand to benefit. The following section highlights selected recent/current trends and important news and events within each of the identified education sub-sectors.

Link to full report: 



Capella Growth on Growth Is Finally Here; New Enrollment Results and Guidance Solid

capellaGrowth on Growth Is Finally Here; New Enrollment Results and Guidance Solid

• Stock thoughts: A solid first quarter was highlighted by starts growth on a positive starts comp for the first time in 14 quarters. This result was particularly impressive because it was accomplished at a lower year-over-year cost of student acquisition (marketing and admissions spending per new enrollment).
• Perhaps even more importantly, management guided to midsingle-digit starts growth in the second quarter on a 12.7% starts growth comp, implying two-year starts growth of nearly 20%, a demand growth rate that is at or above the high end of the sector.
• Instructional costs per enrollment rose slightly and operating margins were within the guided range but 40 basis points below consensus estimates. We believe operating leverage remains very strong, but the company is reinvesting a bit in new delivery methods like Sophia and Flexpath, products that should drive demand in 2015 and beyond. We also note that the company delivered very strong recurring operating margin guidance of 16.5% to 17.5% in the second quarter, 20 basis points above consensus and a 260-basis-point expansion year-over-year at the midpoint.
• All of this was accomplished with sector-leading retention and retention improvement. Capella appears to have built a better mousetrap and has virtually no policy concerns because of its strong student outcomes and high-quality working adult demographics, allowing it to operate with fewer constraints than other providers in the postsecondary group. We do not believe the current valuation reflects this perspective; we remain strong buyers and reiterate our Outperform rating.
Link to Full Report: https://www.rdocs.com/getrdocnologin.asp?p=148119&zId=46652


Timo Connor, CFA

William Blair www.williamblair.com

New Gainful Employment proposed rules released:

gainful employmentNew Gainful Employment proposed rules released:

  • Programs must pass the following metrics to maintain federal financial aid eligibility:
    • The estimated annual loan payment of graduates cannot exceed 20 percent of their discretionary earnings or 8 percent of their annual total earnings; and
    • The programmatic cohort default rate cannot exceed 30 percent for 3 consecutive years.
  • The Department did modify 2 variables in the debt-to-earnings calculation:
    • 30 students must complete the program; the previous version only required 10; and
    • The amortization schedule is now 10 years for certificate and associate degree programs, 15 years for bachelor’s and master’s degree programs and 20 years for doctoral and first professional programs; the previous version provided a 10 year period for all programs.
  • Institutions must certify that all gainful employment programs meet applicable accreditation requirements and state or federal licensure standards.
  • Institutions must publicly disclose information about the program costs, debt, and performance of their gainful employment programs so that students can make informed decisions.


Link to Proposed Gainful Employment Rules: https://www2.ed.gov/policy/highered/reg/hearulemaking/2012/notice-proposed-rulemaking-march-14-2014.pdf