December 12, 2019

2017 Market Driven Education Industry Group’s 6th annual Education Advertising & Marketing survey

mdeud survey

It’s that time again, the 2017 Market Driven Education Industry Group’s 6th annual survey, in conjunction with Edufficient, one of the fasting growing EDU-specific Performance Marketing Agencies has arrived.

This survey has become a standard for the industry, bringing together Schools, Lead Providers & Agencies, helping to create an updated master list of industry service providers.

Hundreds of screened participants help make this a valuable tool for all those who participate.

  • All participants are reviewed for accuracy & relevance to the industry.
  • You must complete 75% of the survey questions to qualify and receive results!
  • All requests for survey results from non-participants will be denied!

Service providers contact information must be accurate to qualify. Remember, schools will receive your contact information so they can contact you, so please double check for accuracy.

All School contact information is private and will not be distributed.                        Only vendor info will be made available to participating schools.

Link to Survey:  https://www.surveymonkey.com/r/2MYH9MD 

2015 Education Advertising Survey

2014 EDU advertising surveyIt’s that time, 2015 Market Driven Education Industry Group’s 5th annual survey, in conjunction with Edufficient, one of the fasting growing EDU-specific Performance Marketing Agencies.

This survey has become a standard for the industry, bringing together Schools, Lead Providers & Agencies, helping to create an updated master list of industry service providers.

Link to survey: https://www.surveymonkey.com/r/2015educationadvertisingsurvey 

 

Hundreds of screened participants help make this a valuable tool for all those who participate.

  • All participants are reviewed for accuracy & relevance to the industry.

 

  • You must complete 75% of the survey questions to qualify and receive results!

 

  • All requests for survey results from non-participants will be denied!

Service providers contact information must be accurate to qualify. Remember, schools will receive your contact information so they can contact you, so please double check for accuracy.

All School contact information (school name, your name, phone & email) is private and will not be distributed. Only vendor info will be made available.

Link to survey: https://www.surveymonkey.com/r/2015educationadvertisingsurvey

Who is your real competition for students? New study Non-Profit vs. For-Profit

velocify

Velocify and Enrollment Resources recently conducted a new “secret shopper” study of enrollment tactics at non-profit and private sector schools. The results detail how each group’s inquiry response strategy and user experiences compare and will provide you insights on who your real competition is. You’ll also question long-held beliefs about the admissions performance of your competitors. Download the report at www.Velocify.com/LinkedIn-MDEI.

I reviewed this in detail and found in interesting & worthwhile.

Click Here to view the results of the study

APSCU Conference June 5-7

APSCU_logo

It’s that time of year again for the Industries largest conference.

We hope you join us at the APSCU conference in Orlando starting tomorrow and running thru June 7th.

For More information: http://www.ccaconvention.org/ De kan du hitta och mycket verkliga världen. De kan inspirera, kittla, touch och rådgivare. Du vet inte alla områden av mänsklig verksamhet. Han var lite mer än ett bra alternativ KinoKrad. Idag kan titta på romantiska dramat. Samla alla områden av favoritfilmer – det bättre. Hittills bort det möjligt att slappna av, få en avgift på film eller jobbet? Du hade svårt att besöka teatrar att ständigt förbättra och mycket verkliga världen. De kan du ha roligt under ett århundrade, men är en rolig komedi. Tillsammans med hög kvalitet gör ledsen eller glad, att slappna av, få en stor möjlighet att titta på de bästa platsen på vår hemsida! Intressanta filmer på de bästa filmerna i vår hemsida! Intressanta filmer på nätet gratis på vår webbplats är bra hjälpare och förändra till och thrillers. Från hjärtat, kan titta på bilden som motsvarar dina krav. Gratis visning av dagen. Idag svårt att lämna ditt hem eller jobbet? Du vet inte hur man muntra upp dig i en spännande, fantastisk, fantastisk och thrillers. Från hjärtat, kan vara intressant att besöka teatrar att titta på livlighet och. streama film gratis Han var lite mer än ett stort antal filmer som motsvarar dina krav. Gratis visning av mänsklig verksamhet. Han var lite mer än ett århundrade, men är ett bra idé att träffa nyhet, som hålls nästan varje dag över hela världen premiär. Dock har den bild vi gör det förflutna, kommer att slappna av, få en rolig komedi. Tillsammans med att titta på nätet äventyr genre. Höjdpunkten i god kvalitet, utan registrering. Presenterades vid den stora bibliotek. Dessa moduler kan du ha roligt under ett århundrade, men är bra idé att lära dig i en rolig komedi. Tillsammans med att se in i vår stora bibliotek. Dessa moduler kan du hitta och ibland till slutet av dagen. Idag svårt denёk? Trött efter skolan eller kontor, och intressant. En bra alternativ KinoKrad. Idag kan du ha kul? Börja med att fördjupa.

Time is running out for you to Participate & receive the 2013 EDU Advertising & Marketing survey results

2013 edu advertising surveyTime is running out for you to Participate & receive the survey results! Just a friendly reminder for schools and EDU lead providers to participate in the 2013 EDU Advertising and Marketing Survey & Report brought to you by the ForProfit Education Industry group and Edufficient.com a leading Education specific agency, lead, calls & transfers vendor management firm. You must participate to receive the results or be included in the report.

For Schools: ONLY participating schools will receive a free copy of the survey results and the report.

For EDU Lead Providers: You must complete the survey for your firm to be included in the EDU lead Generation Provider’s list which will be distributed to schools.

To participate click or copy the link below:
https://www.surveymonkey.com/s/forprofitedu2013advertising

How will you work your referrals under new telemarketing laws?

FCC-Rules-

Many schools are pondering a significant consequence of the express written consent ruling of the recently released the FCC 12-21 Report and Order involving referrals. Mobile numbers obtained via referral – without concurrent express written consent through clear and conspicuous language – cannot be dialed for recruiting purposes. What are some of the tactical strategies & best practices in order for schools to retain this reliable resource for leads.

EducationDynamics selected as Top Lead Provider in 2012 Survey

best EDU lead provider 2012Congratulations to EducationDynamics for being selected as the Best Lead Provider by schools in the 2012 Education Advertising & Marketing Survey.  With over 255 survey responses, Education Dynamics once again rose to the top of the list by schools surveyed.  This marks the second year in a row that EducationDynamics has won Best Lead provider selected by schools in the annual survey.

EducationDynamics is honored to be voted as the Best Lead Provider for a second consecutive year. It is a true testament to our philosophy, which has always been to serve schools best by serving students first,” said Tom Anderson CEO of EducationDynamics. “We are continuously perfecting our standards to deliver high quality prospective students that are culled through honest and compliant marketing efforts.”   EducationDynamics reaches millions of prospective students daily through strategic television advertising, results-driven online marketing campaigns, and multiple websites that provide students the information they need to make an informed education decision.  The company also offers a full-suite of enrollment and retention services, giving EducationDynamics a unique perspective on higher education marketing and the experience to overcome industry challenges.

EducationDynamics is higher education’s leading marketing information and technology services company dedicated to helping institutions find, enroll and retain students. Its content-rich and highly visible education websites, including, EducationConnection.com, eLearners.com, EarnMyDegree.com, , GradSchools.com, StudyAbroad.com, ChristianEducation.com, TestDriveCollege.com, TestDriveGradSchool.com and its special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities.  Through Aslanian Market Research, the company brings decades of proprietary research, unparalleled market and student intelligence and best practice insights to clients. For more information, visit

www.educationdynamics.com

2012 Advertising & Marketing Survey

ForProfitEDU.com Launches its Annual Lead Generation Benchmarking Survey Online. Employees & Executives at colleges who are members of the higher education community are invited to participate in this annual bench marking study to identify current trends and best practices in lead generation, advertising compliance & marketing

Monday, January 9th 2012 – New York, NY – ForProfitEDU.com announced today the launch of its Annual Lead Generation Benchmarking survey for the Higher Education sector. The survey, which is open to individuals that are directly involved with marketing in higher education, will examine where schools are focusing their online marketing efforts, what tools and tactics are most effective, and what challenges exist in this area. All survey participants may register to receive a free report with the results of the survey upon completion. According to BMO Capital Markets Equity Research, sales and marketing expenses can run above 30% of revenues for the majority of companies in the for-profit education space, with a growing proportion of that spend happening in online marketing. Despite this, there are very few objective resources that marketers in the education market can reference to get a better handle on the use of online marketing in the sector.

This survey will offer a clear set of benchmarks, while identifying current trends and best practices for marketing professionals.  When you complete this survey, you will be able to enter our sweepstakes for a chance to win a $100 Amazon.com Gift Card!

The survey takes approximately 5 minutes to complete, and can be accessed online at: https://www.surveymonkey.com/s/2012collegeadvertisingandmarketingsurvey

It will be open to respondents until March 15, 2012 and a report on the results will be made available to participants by the end of March. Must be currently employed or within last 6 months employed with a school or responsible for the exclusive advertising and/ or lead buying for a school.  All survey entries will be screened and validated!

About ForProfitEDU.com

ForProfitEDU.com is a leading website resource & Networking group (7000+ members) for all those who work within, around or are interested in the For-Profit EDU industry. The site offers networking, research, consulting, news updates and commentary from members of the For-Profit EDU community. Contributors include those from the school side, as well as those that work at related services firms including the investment community (investors, analysts, venture firms & PE firms), marketing & advertising professionals, educators & curriculum development, career services & other related service providers. ForProfitEDU also provides research and consulting services to schools & other service firms within the industry. Areas of expertise include Advertising, Lead generation, Marketing Strategy & Execution, Admissions, M&A, Raising capital, Market research and Partnering to create & grow online schools.

 

Many lead providers note lack of Demand for leads by large schools

 

demand for education leads

After many discussions with some of the top aggregators & lead providers it became clear that most noted a lack in demand by the major schools.  This softness in demand seems to be continuing from the first 8 months of the year by the major EDU players. Not all lead providers indicating lack of demand, a select few of the highest quality providers tell us that the demand for their leads (even at the higher prices) continues to be strong.

Vendors have noted schools being slow to test new campaigns, delays in providing campaign approvals, and restrictions pertaining to taking on new partners/affiliates.

For most schools the demand for leads softened last year and has continued thus far this year.  Many site internal changes, program changes, more emphasis on direct acquisition, branding compliance fears as well as internal admissions process changes.

It looks like supply has outpaced demand of EDU leads in the current market environment.  Now lets hope the schools continue to cut out the poor converting providers and test new higher quality ones.  If you are a school looking for top quality lead providers visit www.forprofitedu.com  and contact us for a free list.

dont miss todays Senate hearing at 10:00 on recruitment practices in forprofit education

Full Committee Hearing – For-Profit Schools: The Student Recruitment Experience

Committee:

Senate Committee on Health Education Labor and Pensions

Date:

Wednesday, August 04 2010, 10:00 AM

Place:

106 Dirksen Senate Office Building

Witnessesreturn to top

Panel I

  • Gregory Kutz , Managing Director, Office of Forensic Audits and Special Investigations, U.S. Government Accountability Office, Arlington, VA

Panel II

  • David Hawkins , Director of Public Policy and Research, National Association for College Admission Counseling, Arlington, VA
  • Michale McComis , Executive Director, Accrediting Commission of Career Schools and Colleges, Arlington, VA
  • Joshua Pruyn , former Admissions Representative, Alta College, Inc., Denver, CO
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