September 26, 2021

Member Discount : Meet 1,700+ prospects at LeadsCon – final days to save!

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Market Driven EDU Discount Link:

LeadsCon’s Lowest Rate Expires In Hours – New Business Partners Are Yours For The Taking!
The time to act is now– it’s your final opportunity to cash in on the early bird price for LeadsCon New York. Join thousands of your colleagues, peers and most importantly your competitors who have already made the investment to grow profits by expanding their network, generating new business, and finding new lead sources by registering for LeadsCon New York.

The Latest Conference Program Hot Topics Include:

  • Successfully Navigating the New Age of EDU Marketing
  • The Future Belongs to the Optimizers: How to Seize the Opportunity for Massive Lead Gen Gains
  • Selling Leads: Monetization, Lead Data, and Best Practices for Matching the Right Leads to the Right Buyers
  • Reviewing the Tools of the Trade: Defining the Technology that Drives Your Business
  • Finding, Identifying, and Tracking Your Cross-Channel Marketing Data for Campaign Attribution and Optimization
  • Is Online Lending the Next Uber? The Regulatory and Legal Framework Surrounding the Popular Alternative to Traditional Banking
  • View Full Agenda
  • View Full Speaker List

This is your final chance to save 25% off the onsite pricing ($795 versus $1045). This special offer expires this week on June 24th, so act fast and don’t miss out!

LeadsCon Room Block Filling Up Fast
Rooms at The New York Hilton Midtown are beginning to fill up fast. Lock in our special group rate of just $281/per night before they sell out by clicking here:

Special Discount for Leadscon to For-Profit EDU group Members

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n Group Members,

If you haven’t done so already, it’s time to make plans for LeadsCon East 2011, August 24 and 25 in New York City.

Every show is a who’s who of customer acquisition and inquiry generation. This year is no exception, and with the sweeping changes taking place in the for-profit-education sector, never has attending LeadsCon East been more timely or valuable.

As we try to do at each show, we have organized a special group discount of $150 off the current price and more than $300 off the on-site price. The past two LeadsCon East shows have sold out so don’t delay.

* View the Exhibitor List *
Your tickets gets you into the expo, along with all sessions and networking events:

* Check out the Full Conference Program *
Two full days of relevant and timely sessions:

* See the List of Companies Attending *
More than 400 have already signed up:

You MUST use this link in order to save. Registering through will result in you paying more:

(Offer valid on new registrations only. No refunds on existing registrations. While supplies last. You MUST use this link above in order to save.)

We look forward to seeing you there! Lead Generation Survey Shows Marketing Budgets on the Rise in Education

2010 Benchmarking Report provides key statistics and insights for marketers in the education sector

survey-graphCloster, New Jersey, and Toronto, Canada, February 4, 2010 – Despite continuing challenges to the overall economic environment, marketing budgets in the education sector – specifically for lead generation – are on the rise, according to results from the 2010 Lead Generation Benchmarking survey by and sponsored by Sparkroom. According to the survey, schools are overwhelmingly keeping their resources focused on lead generation activities for 2010. Virtually all respondents indicated that they are planning to increase or maintain their spending on lead generation next year (69% and 17% respectively). Just 7% plan to decrease spending.

“Marketing, recruitment and admissions departments have faced a number of challenges over the past few years as the market has undergone a series of rapid changes, many as a direct result of online marketing and lead gen technologies,” said Tom Ferrara, CEO of “This report offers a quick and concise way for them to gage their performance against other peer schools and to better understand where they should be making changes.”

The survey of 102 professionals directly involved with marketing in the education sector was conducted by iTracks Research on behalf of between December 1 and December 16, 2009. It aimed to establish some benchmarks and identify current trends and best practices in the highly competitive for-profit education sector.

“There’s more and more pressure on higher education marketers to do more with less as the market becomes increasingly competitive,” said Jamie McDonald, President and CEO of Sparkroom. “This report confirmed what we’ve been seeing – just a small percentage of schools are optimizing their lead management when measured by CPE. The majority need to find ways to improve their enrollment marketing automation in order to compete with the leading marketers in the space.”

Among other findings from the survey:

  • There is a strong correlation between 3rd party call center use and short lead response times with, 82% of schools using a third-party call centers reporting lead response time under ten minutes, compared to just 40% using an internal call center, and 45% of those who rely on admissions reps to call.
  • The vast majority (90%) of respondents from large schools (those with a total enrolment over 20,000 students) reported that they are using in-house lead management solutions, rather than relying on an agency.
  • The effectiveness of social media for lead generation remains unproven, with just 35% of respondents reporting that it is an effective tool for lead gen. By comparison, over 93% of respondents reported that search advertising is very effective.
  • When asked about the most significant concerns affecting their organization, the large majority of schools (89%) noted that poor lead quality ranks as a concern, while the majority (58%) also identified the high cost of agency fees as a concern for their organization.

The survey also attracted lead provider respondents who were invited to answer a secondary questionnaire to track trends among lead aggregators, including the number of leads being generated in the education sector, bounceback rates and revenue per lead. These reports have been compiled in a separate report, titled 2010 Lead Generation Benchmarking for Vendors.

For a more detailed interpretation or additional information on either survey, please email or visit To request a copy of the 2010 Lead Generation Benchmarking Report, visit

About is a leading website resource for all those who work within, around or are interested in the For-Profit EDU industry. The site offers research, consulting, networking, news updates and commentary from members of the For-Profit EDU community. Contributors include those from the school side, as well as those that work at related services firms including the investment community (investors, analysts, venture firms & PE firms), marketing & advertising professionals, educators & curriculum development, career services & other related service providers. ForProfitEDU also provides research and consulting services to schools & other service firms within the industry. Areas of expertise include Advertising, Lead generation, Marketing Strategy & Execution, Admissions, M&A, Raising capital, Market research and Partnering to create & grow online schools.

About Sparkroom

Sparkroom delivers innovative solutions to direct marketers, including its comprehensive Lead Performance Management software and services. Sparkroom Lead Deliver, Lead IQ, and Lead Market Analytics deliver a hosted business intelligence platform to give direct response marketers the tools and expertise needed to measure, manage, and optimize their lead acquisition spending across every direct response channel. Sparkroom’s software, which it hosts and delivers to its customers on demand, enables customers to capture, store, and analyze information generated by their lead buying activities and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit