September 27, 2021

2014 Annual EDU Advertising & Marketing Survey for Schools, Lead Providers, Call Centers & Agency’s You MUST participate to receive results!

2014 EDU advertising surveyIt’s that time, ForProfitEDU Industry Group’s 4th annual survey, in conjunction with Edufficient, one of the fasting growing EDU-specific Performance Marketing Agencies.

This survey has become a standard for the industry, bringing together Schools, Lead Providers & Agencies, helping to create an updated master list of industry service providers.

Link to survey: https://www.surveymonkey.com/s/2014edufficientforprofitedusurvey

Hundreds of screened participants help make this a valuable tool for all those who participate.

  • All participants are reviewed for accuracy & relevance to the industry.

 

  • You must complete 75% of the survey questions to qualify and receive results!

 

  • All requests for survey results from non-participants will be denied!

Service providers contact information must be accurate to qualify. Remember, schools will receive your contact information so they can contact you, so please double check for accuracy.

All School contact information (school name, your name, phone & email) is private and will not be distributed. Only vendor info will be made available.

Link to survey: https://www.surveymonkey.com/s/2014edufficientforprofitedusurvey

Special Discount to ad:tech NY for Group Members & Followers

ad tech NY discount linkExclusive 20% discount

ad:tech is the leading digital marketing event for marketing, advertising and technology professionals from all over the world – a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives. ad:tech brings industry thought-leaders together to share best practices and to discuss what’s next in digital marketing.

30 conference sessions on social media, mobile, brands, influencer marketing and more led by influential thought-leaders

  • 225+ exhibitors with solutions for your company’s day-to-day challenges
  • Must-see features on the expo floor  including the Startup Spotlight Series as well as presentations and demonstrations on the latest digital marketing products, tools and technologies
  • Endless networking opportunities with our new ad:tech net:work tool  (that allows your team to connect with their peers before, during and after the show) as well as opportunities to mix and mingle with fellow marketers representing major brands, agencies, publishers and more – in and around the event and during the ad:tech Happy Hour

 

From managers to directors to CMOs, 9,000+ digital marketers from all around the world come together at ad:tech New York every year – a networking and educational setting unlike any other.

 

ForProfitEDU members get an exclusive 20% discount to attend ad:tech New York when you register here!

Or copy & paste the following link into your browser http://registration3.experientevent.com/showadt132/default.aspx?promocode=NY13FPROF20}

Special Discount for group Members to Leadscon

Where Will You Be July 23 – 25?

If the answer isn’t LeadsCon East in NYC, you might want to rethink your plans.

1. Who Says You Can’t Get Something for Nothing

As a member of For-Profit-Education, you rely on the group for insights, coverage, and access. That is also you expect and get at LeadsCon. As a group member, you get those same benefits at a fraction of the actual price.
Prices increase in less than a week so REGISTER NOW.
Note. You MUST use the link below to capture your savings.
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Save $400: http://lcntrk.com/?a=11&c=12&s1=
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2. Can You Even Put A Price on Missed Opportunity?

Saving money on registration is nice, but you can’t put a price on missing the chance to INTERACT with the top names in for-profit-education and stay on top of key trends in student recruitment. Who can you meet? Capella University, Chancellor University, Full Sail University, University of Phoenix, Kaplan University, along with the top 15 marketing services firms, and literally HUNDREDS more from across the customer acquisition ecosystem.
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Companies attending (more added daily):
http://leadscon.com/leadscon-east-2012/companies-attending/
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4. Come Early. Stay Late.

Your All-Access pass already comes loaded with benefits – 80+ speakers, 30+ sessions, hours of networking, receptions, and lots of food and drinks. In addition to a brand new after-party at one of New York’s great venues, this year’s Full Conference Program features two brand new mini-summits at no additional cost.
i) Lead Buyer Summit – open to qualified lead buyers offering a no sales environment with five sessions specifically for buyers.
ii) International Summit – stories from the best from around the world to LeadsCon East AND the best insights in customer acquisition from the US market for those abroad.

For those focused exclusively on the education sector, there is not only an entire track dedicated the role of the phone in student recruitment, there is also an incredible discussion that brings on stage some of the rising stars of for-profit-education, companies like General Assembly and Dev Bootcamp.
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Exhibitor list: http://leadscon.com/leadscon-east-2012/exhibitor-list/
Full Conference Program: http://leadscon.com/leadscon-east-2012/full-conference-program/
Speaker list: http://leadscon.com/leadscon-east-2012/speakers/
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Want to be in the know? Book Today! Remember, you MUST use the link below to lock in your low rate.
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Exclusive savings: http://lcntrk.com/?a=11&c=12&s1=
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Click this link for discount: http://lcntrk.com/?a=11&c=12&s1=
Discount is valid for new registrations only. Refunds are not available for past purchases.

Average Call response times from schools shortens!

schools average time to call leads & prospects

Based on the results from the 2012 Education Advertising and Marketing Survey average response times from when a lead is generated to when it is call has shortened.  Clearly most agree that the speed to respond is a critical element in conversion performance.  How does your school measure up?  With the average numbers of schools a student requests information from increases, do you get to them before your competitor does?  If you are looking for response time advice or want to know about quality third party compliant Education call centers feel free to contact us

Barely 50% of schools looking to increase annual lead spending in 2011

Educational lead generation

Based on our survey of over 200 EDU Advertising and Marketing professionals it seems clear that only about half of the schools plan on increasing their lead budgets in 2011 over 2010 spends.  While most blame lack of quality lead sources others blame decreasing lead quality partially due to the increased use of call center generated leads by third party lead providers.  Regardless of the reason it marks the first year in many where less than 60% of the schools were actively looking to increase their lead buying.

ESM Becomes Charter Member of the Education Marketing Council

Highlands Ranch, CO – January 11, 2011 – ESM, a provider of student lifecycle solutions to help schools enroll, graduate and place students, has joined the Education Marketing Council (EMC) as a Charter Member. As part of the organization, ESM will have the opportunity to share best practices with schools and education companies in order to ensure ethical marketing practices and standards across higher education.

“The education industry is facing a changing regulatory environment, and it is critical that all of us involved from the academic side to the services side fully embrace not only the technical rules, but also the spirit of the regulations,” said Doug Kelsall, CEO of ESM. “The EMC is proactive, providing the resources, guidelines and network necessary to help the industry deliver the highest level of student support.”

The EMC, which is a division of the Direct Marketing Association (DMA), is designed to identify and advocate marketing practices in post-secondary education that are in the best interest of students and the institutions that serve them. The organization’s Best Practices Committee recently released its Principles and Guidelines to serve as generally accepted standards in student marketing.

Additionally, the EMC provides members with articles, webinars and white papers, as well as an interactive blog and forum for schools and service providers to talk about issues affecting the industry, share points of view and discuss expectations.

“We are delighted to have ESM join the Education Marketing Council – we look forward to leveraging the company’s insight into the education space based on its 15 years of helping students navigate the enrollment process,” said Michael Platt, Executive Chairman at Plattform Advertising and one of the founding sponsors of the EMC. “Now more than ever, we all need to focus efforts on the needs of students and truly advocate ethical marketing practices to protect both our students and the future of education.”

About ESM

ESM provides student lifecycle solutions to help institutions enroll, graduate and place students. Leveraging its highly trained people, performance-driven processes and advanced technology, the company complements an institution’s in-house teams. As a premier Business Process Outsourcer, ESM operates the largest education-only call center in the country with more than 800 employees, delivering rapid, cost-effective lead processing, high contact rates and strong conversion rates. Additionally, ESM provides student retention solutions to improve graduation rates, as well as career placement services to help students succeed professionally. To learn more, please visit http://www.esm-sls.com.

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ESM Promotes Dave Martelon to CIO

ESM Promotes Dave Martelon to Chief Information Officer

Highlands Ranch, CO – October 25, 2010 – ESM, a provider of student lifecycle solutions to help schools enroll, graduate and place students, has promoted Dave Martelon to Chief Information Officer (CIO), where he will lead the strategic direction of the company’s scalable, performance-driven technology services, as well as oversee the entire IT organization.

“Dave has been instrumental in advancing our technology platform – his vision for the future, keen knowledge of evolving technologies and leadership skills make him the ideal fit for our CIO,” said Doug Kelsall, CEO of ESM. “Technology plays a critical role in helping us reach and engage students, and under Dave’s guidance, we will be able to continue to provide the highest level of student support, as well as find new ways to deliver an exceptional student experience.”

As CIO, Martelon will lead the continued innovation of ESM’s student lifecycle technology suite, which seamlessly integrates with clients’ existing systems in order to support students throughout their entire educational path. Coupled with the company’s knowledgeable people and proven processes, ESM’s technology makes it possible to immediately connect with interested and qualified prospective students, work with those students throughout the enrollment process, retain students through successful program completion, and help place graduates into jobs.

Martelon has more than 15 years of technology leadership experience. His core areas of IT executive expertise include strategic planning and execution, business intelligence and analytics, call center technology, process improvement, IT service management, and software and system development. Additionally, he has successfully led the development and launch of multiple Software as a Service (SaaS) platforms.

Prior to joining ESM, Martelon served as vice president of engineering at InfoNow Corporation, president & CTO at Solaquillo, and director of development for TrueLogic Financial. He holds a Bachelor’s of Science degree in Computer Science from Purdue University.

About ESM

ESM provides student lifecycle solutions to help institutions enroll, graduate and place students. Leveraging its highly trained people, performance-driven processes and advanced technology, the company complements an institution’s in-house teams. As a premier Business Process Outsourcer, ESM operates the largest education-only call center in the country with more than 700 employees, delivering rapid, cost-effective lead processing, high contact rates and strong conversion rates. Additionally, ESM provides student retention solutions to improve graduation rates, as well as career placement services to help students succeed professionally.