October 27, 2021

Scam Alert AcademicsNow

academicsnow scamWe have received a number of complaint on our Non Compliance Alerts about this company:  Academicsnow and a person named Robert Trias.  Please be AWARE and Stay Away.  A number of schools have complained about unauthorized use of their names,logos and content along with unauthorized capturing of inquiries on schools behalf which never get delivered. In addition, we have heard from a number of sources that are owed money and never get any responses from that firm.


In today’s day and age compliance in Educational Advertising & Marketing is as essential as compliance in the admissions process itself.  Yet, there does not seem to be any place available where schools & agencies can report non-compliant behavior to others in the industry.  Clearly it is very difficult to manage the morass of lead sources, affiliates, etc. that make up the food chain of lead generation.  Yet, even when those marketers who are on top of their game catch something, the offenders often just move on to the next victim another school. Often they may even appear again down stream in the non-transparent web of affiliates for the same school.

With that said we have been asked many times to provide a place where people could post warnings & alerts about non-compliant vendors, lead providers, websites & other sources.  Well it’s now available!  Submit a Tip about a bad service provider or source and if validated we can “Get the Word Out” Both online & to our membership database consisting of thousands of schools & thousands of EDU marketers.  By working together we can get rid of the trash!!

Special Discount to Ad:tech NY


Exclusive 20% Discount for the MarketDrivenEDU community!


Develop your skills, build your personal brand and position yourself for growth at ad:tech New York 2014.


On November 5 and 6, the marketing, technology and media communities will come together at the Javits Center to find top notch solutions, network with the best industry players, and stay abreast of the emerging trends in the marketplace.


With a rapidly changing digital landscape and new challenges on the horizon, the traditional rules of attracting the right consumers are no longer relevant. Optimization and creativity served using a multichannel strategy is the expectation for the future of marketing’s best and brightest.


Take advantage of 225+ technology solution providers, five keynotes led by industry thought leaders, NEXT interactive display and startups, re-wired tracks featuring the hottest topics, 30 enhanced sessions with new speaker formats, face-to-face networking and much more!


MarketDrivenEDU members get will receive an exclusive 20% discount off any pass to attend ad:tech New York when you register with link below:


Click on or copy & paste the following link into your browser https://registration.experientevent.com/ShowADT142/Default.aspx?promocode=MDEDU20NY14”  custom writing service http://paperesson.com/

Exclusive Member Discount to Investing in Education Co.’s – Private Equity Conference – Special Invitation for Market-Driven Education Industry Group Members

capital roundtableAs a member of the MarketDrivenEDU Industry group, I’m very pleased to be a partner of The Capital Roundtable for its full-day conference on —

Private Equity Investing in For-Profit Education Companies —
How More & Better Digitals Tools Are Improving
Efficiencies & Outcomes

The conference is being held Thursday, July 24th, in midtown Manhattan at the New York Athletic Club.

I’m reaching out to you, as a friend of my firm, to offer you a special VIP rate — $400 off the standard rate. Your price to register is only $995!

The conference is being chaired by Tony Miller, former deputy secretary and chief operating officer of the U.S. Dept. of Education, and now a partner at Chicago-based Vistria Group, a private investment firm focused on building companies in the for-profit education services industry.

Before working in the DOE, Tony served as a director at Silver Lake Partners, a global leader in technology investing, where he helped launch the firm’s value creation team as an operating partner.

Joining Tony are 20 for-profit education company experts who will participate in three panel discussions, two informative keynote presentations, and two informal conversations.

The conference agenda affords exceptional networking opportunities, including ample time, with session breaks and a buffet lunch, to exchange ideas, swap business cards, and form or renew important relationships.

This special VIP rate is not available online. To register, please call Joanna Levin at 212-832-7300 ext. 0 or email her at jlevin@capitalroundtable.com. Be sure to use my name to qualify for this special rate.

Time to Decouple Accreditation from Federal Funding?


By Jay Schalin

It often appears as if the country’s six regional accrediting agencies are the federal overseers of all things higher education. It’s time to put an end to their expansive role; doing so would very likely set off a great chain of positive reform. This is especially important now, as Congress is getting ready to update and reauthorize the Higher Education Act, which governs accreditation, in 2014.

The six agencies are the Middle States Association of Colleges and Schools (MSACS), the New England Association of Schools and Colleges (NEASC), the Western Association of Schools and Colleges (WASC), the Southern Association of Colleges and Schools (SACS), the North Central States Association of Colleges and Schools (NCA), and the Northwest Commission on Colleges and Universities (NWCCU).

They provide a seal of approval—accreditation—that indicates schools are meeting minimal industry standards. Primarily, they ascertain that the colleges and universities are financially sound and function as educational institutions and not merely as  “diploma mills.”

The agencies’ main source of power is their ability—granted by the original Higher Education Act in 1965—to determine whether schools are eligible for federal funding, particularly the student financial aid that is the life’s blood for private institutions. That role has permitted the agencies to make the transition from essentially trade organizations intent on cooperatively improving industry practices—as they were originally conceived—to quasi-governmental regulatory bodies with the authority to impose huge costs, policy shifts, and penalties.

Allowing the regional agencies to continue as they are will likely continue higher education’s slide into mediocrity and dogmatic conformity. They currently impose burdensome costs and regulations, stifle innovation, discourage competition and, most egregiously, allow substandard schools to continue operations while sucking up massive amounts of federal aid.

Full article: http://www.popecenter.org/commentaries/article.html?id=2934#.U44pUPldWa8

2014 Annual EDU Advertising & Marketing Survey for Schools, Lead Providers, Call Centers & Agency’s You MUST participate to receive results!

2014 EDU advertising surveyIt’s that time, ForProfitEDU Industry Group’s 4th annual survey, in conjunction with Edufficient, one of the fasting growing EDU-specific Performance Marketing Agencies.

This survey has become a standard for the industry, bringing together Schools, Lead Providers & Agencies, helping to create an updated master list of industry service providers.

Link to survey: https://www.surveymonkey.com/s/2014edufficientforprofitedusurvey

Hundreds of screened participants help make this a valuable tool for all those who participate.

  • All participants are reviewed for accuracy & relevance to the industry.


  • You must complete 75% of the survey questions to qualify and receive results!


  • All requests for survey results from non-participants will be denied!

Service providers contact information must be accurate to qualify. Remember, schools will receive your contact information so they can contact you, so please double check for accuracy.

All School contact information (school name, your name, phone & email) is private and will not be distributed. Only vendor info will be made available.

Link to survey: https://www.surveymonkey.com/s/2014edufficientforprofitedusurvey

LeadsCon Las Vegas 2014: Last Days to Save. Spotlight on Speaker David Pauldine President of Devry.

leadsconLeadsCon Las Vegas 2014: Last Days to Save. Spotlight on Speaker David Pauldine.   

This is it. The last few days day to SAVE $250 and take advantage of this exclusive $595 Partner Rate for LeadsCon Las Vegas 2014 (March 25 & 26, 2014 – The Mirage Resort & Casino).   Beginning Friday, January 10th, this offer will expire and rates will jump to $845. Book today using THIS LINK so you don’t pay more than you need to.  Please note that you must use the ID Code (LV14) and Apply to get the discount rate. 

Speaker David Pauldine Examines Online Education 
David Pauldine, President, DeVry University will be speaking on our “It’s All About the Jobs: Where Online Education and Placement Cross Paths“ session!  David will not just be focusing on examining the front-end customer acquisition, but also associating it with the positive outcome at the end of the funnel, which is getting the student educated and finding job placement for them. Learn more about David: http://bit.ly/1jXlM1h 

Looking for more great content? View the Full Conference Program.

Visit www.leadscon.com for more information

From the financial community Updated Sector Thoughts as Gainful Employment Saga Continues

william blair 2

Updated Sector Thoughts as Gainful Employment Saga Continues

Viewpoint: The second set of negotiations for “Gainful Employment 2.0” resulted in no
consensus, as expected, but rather a contentious few days between advocates with little
common ground followed by a decision to extend the rule-making sessions into December,
with the Department of Education agreeing to provide data and support for its proposed
student loan default and repayment metrics in the meantime. We believe that most
investors have begun and will continue to ignore the tail risk the rule presents to private
sector schools in light of the significant regulatory risk that is already embedded in the
stocks, the extended duration of the gainful employment negotiations (four years and
counting, with no potential program closures until 2019 or later), the increasing likelihood
of a successful legal or regulatory challenge from the private sector schools that would
block some or all pieces of the final rule, the numerous positive changes already made in
the sector to improve student return on investment and school regulatory profiles, and the
recent strength in fundamentals and associated recovery in the stocks

Where Do Things Stand With Gainful Employment?
The Higher Education Act (the governing document for postsecondary schools that access
the government’s Title IV student loan program) states that for-profit college (both
certificate and degree) programs and nondegree (certificate) programs at nonprofit
colleges must prepare students for “gainful employment.” In 2009, a few key staffers
(who are no longer involved in the process) at the Department of Education (Ed) saw big
enrollment and profit growth and anecdotal evidence of student abuse at for-profit
colleges and decided that something needed to be done. In a bit of an end-around attack,
they reinterpreted the simple phrase “gainful employment” into a set of rules that created
complex student loan debt-to-income and repayment thresholds for for-profit college
students, which, if not met, could result in a loss of access to Title IV loans (which
accounts for about 80% of the sector’s revenue).

In a perfect storm for the sector, the introduction of potentially game-changing regulation
coincided with peak U.S. unemployment (and the end of an increase in college
applications associated with these job losses); the lapping of significant Pell grant and
Title IV loan limit

expansions from 2007 to 2009; the tail-end of a dramatic spike in forprofit
school capacity, programs, and tuitions along with an influx of private equity
dollars into the sector; and the beginning of a national conversation questioning the value
of a college degree as student loan debt surged near $1 trillion.
With the threat of largely unquantifiable legislation and the associated change in the
playing field, the enterprise value for the 15 publicly traded companies in the sector
dropped from $46 billion in the first quarter of 2010 to $8 billion in late 2012 as new
enrollment declined and total enrollment and profitability followed (enrollment is down
roughly 30% from peak levels and operating margins are down from the mid-20s to the
low double digits). Not until early this year did the sector show signs of a recovery, with
starts inflecting toward positive (and turning positive for a third of the schools) on price
reductions and a tailwind from a bit more regulatory clarity, and an investor recognition
that the schools were adapting business models and the 30% of the market capitalization
that lay in net cash was safe. The stocks have outperformed the market by 60% this year.

In the four years since gainful employment rule-making was introduced, Ed negotiated a set of harsh debt-to-income and
repayment draft rules in 2010, introduced a much softer final rule in 2011, released supporting data in 2012 that saw most of
the schools pass the tests with flying colors on surprisingly strong debt-to-income metrics, and then later in 2012 saw a
private sector college lawsuit strike the rule down on a federal judge’s view that Ed’s proposed repayment metric was
Ed went back to the drawing board and began another round of negotiated rule-making in fall 2013. Ed’s most recent
proposal, as in 2010, was a set of harsh debt-to-income and loan repayment standards. A (likely softened) final rule is
expected to be released late in 2014 with the rules going into effect in 2015. At-risk programs could be eliminated in 2019 and
Is There Risk for the Stocks?
Unlike in 2010 and 2011, when education stocks hung on every move from the Department of Education and legislative
opponent Senator Tom Harkin (D-Iowa) and 10% moves on policy speculation were a frequent event, over the past year, the
stocks have become immune to policy noise, good or bad. We note that attendance from both the buy- and sell-side at the
latest round of negotiations was a fraction of that seen in previous rounds. In many ways, the stocks have been left for dead
and remain uninvestable in the eyes of many long-only investors who were burned by the sector in past years. In that context,
we remain long-biased on the space, and note that:
1. New enrollment is gradually improving, with a third of the stocks in the space growing starts, a third in the down
single-digit range, and the rest getting “less worse.”
2. Most schools in the space have increased the value proposition of their degrees through brand-building efforts,
stronger retention and graduation, improved job placement rates, price cuts, enrollment restrictions like mandatory
orientation, low-ROI program elimination, and even money-back policies on first classes.
3. Public colleges have increased prices in real terms in excess of 5% annually over the past decade, and the increases
have continued despite declining enrollment, offering for-profit schools a bit of a price umbrella.
4. Most schools in the space have moved out (either partly or entirely) of the lead aggregator channel, which has
sometimes produced low quality student inquiries and at times resulted in high dropout rates (churn).
5. Retention increases at the schools have been largely masked by the graduation “bubble,” a result of the large incoming
classes of students in the 2008 to 2010 period reaching the end of their tenure at the schools, but these retention
gains should eventually allow total enrollment to grow well in excess of new enrollment and produce strong
incremental margins even on moderate top-line growth.
6. “Halo” schools like Grand Canyon University (LOPE $44.15; Outperform), which offers a traditional ground campus
and Division 1 athletic programs, and Capella University (CPLA $64.30; Outperform), one of the highest-quality online
degrees in the country (as recognized by its accreditor), are repairing the sector’s image among both policy-makers
and investors.
7. Many schools in the space have cut significant cost out of the business, but the magnitude of the cost cuts has varied
widely, leading us to believe there is significant further cost-cutting potential and margin leverage ahead for many
8. The potential range of negative regulatory outcomes has narrowed significantly, with the focus on gainful
employment and 90/10 (a legislative effort to exclude military funding dollars from the 10% of nonfederal money
required by this ratio) resulting in a much more manageable set of outcomes than the wide range of a few years ago
(with proposed marketing spending or even operating margin caps).
9. The sector trades at just over six times EBITDA, a significant discount in a market where inexpensive stocks are
increasingly hard to come by.

But we note that from an operator’s perspective, gainful employment still presents substantial risk—in its most punitive form,
the proposed rules could result in the closure of more than 10% of for-profit programs and likely costly changes even to
passing programs. While we believe most management teams remain in a holding pattern and are not making any operational
changes in the near term, we believe the rulemaking

Link to full report: https://www.rdocs.com/getrdocnologin.asp?p=144937

Timo Connor, CFA

William Blair & Company, L.L.C.

New FTC Guides for Private Vocational and Distance Education Schools


ftcThe FTC Federal Trade Commission being more stringent on for-profit colleges, opening a new front in the latest Obama administration attempt to crack down on the industry.

Read more: http://www.insidehighered.com/news/2013/11/14/federal-trade-commission-steps-scrutiny-profit-colleges#ixzz2l6BGyQZs
Inside Higher Ed


16 CFR Part 254
Guides for Private Vocational and
Distance Education Schools
AGENCY: Federal Trade Commission.
ACTION: Final rule; revisions to Guides.
SUMMARY: The Federal Trade
Commission (‘‘FTC’’ or ‘‘Commission’’)
has completed its regulatory review of
the Guides for Private Vocational and
Distance Education Schools
(‘‘Vocational School Guides’’ or
‘‘Guides’’) as part of its systematic
review of all current FTC rules and
guides and issues its revisions.
DATES: This action is effective as of
November 18, 2013.
ADDRESSES: Requests for copies of this
rule should be sent to the Public
Reference Branch, Room 130, Federal
Trade Commission, 600 Pennsylvania
Avenue NW., Washington, DC 20580.
The notice is also available on the
Commission’s Web site, http://ftc.gov/os/fedreg/2013/11/131107vocationalschoolfrn.pdf

Special Discount to ad:tech NY for Group Members & Followers

ad tech NY discount linkExclusive 20% discount

ad:tech is the leading digital marketing event for marketing, advertising and technology professionals from all over the world – a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives. ad:tech brings industry thought-leaders together to share best practices and to discuss what’s next in digital marketing.

30 conference sessions on social media, mobile, brands, influencer marketing and more led by influential thought-leaders

  • 225+ exhibitors with solutions for your company’s day-to-day challenges
  • Must-see features on the expo floor  including the Startup Spotlight Series as well as presentations and demonstrations on the latest digital marketing products, tools and technologies
  • Endless networking opportunities with our new ad:tech net:work tool  (that allows your team to connect with their peers before, during and after the show) as well as opportunities to mix and mingle with fellow marketers representing major brands, agencies, publishers and more – in and around the event and during the ad:tech Happy Hour


From managers to directors to CMOs, 9,000+ digital marketers from all around the world come together at ad:tech New York every year – a networking and educational setting unlike any other.


ForProfitEDU members get an exclusive 20% discount to attend ad:tech New York when you register here!

Or copy & paste the following link into your browser http://registration3.experientevent.com/showadt132/default.aspx?promocode=NY13FPROF20}

Exclusive discount to Leadscon for ForProfitEDU Members





Join Us at LeadsCon and Save


Year after year, LeadsCon brings together the top names in vertical media and customer acquisition marketing.


LeadsCon East 2013 is no different. And, August 14 – 15, 2013 is your chance to interact with more than 1000+ different companies and 110+ exhibitors across two days of unparalleled industry insight.


What you might not know is that there is still time to get a special discount for members of For-Profit Education.




See the Best. Meet the Best.


Education has played and continues to play an enormous role in vertical media. The benefit of LeadsCon is not only the opportunity to connect with fellow institutions and service providers but also to hear what those across other segments in vertical media face and how they solve them.


At LeadsCon East you from the biggest brands along with top agencies, including American Express, Autobytel, ADT, Caring.com, Citi, EDMC, Empire Today, Kaplan, Leapfrog Online, Neo@Olgivy, Rosetta, Sapient, SelectQuote, Thumbtack, Travelzoo and More!



How Will TCPA Impact You?


In year’s past, it was Neg Reg and education specific rule making that companies in the space had to manage around. This year, the hot topic is broader and arguably bigger. Come to LeadsCon East to find out how TCPA will impact your business and what solutions exist.



Not (Yet) Too Late to Save


Here is your chance to save 45% off the on-site price. But, your special discount ends Wednesday, July 31st.


To lock in your pass and at the special group rate, you must use this link:



Don’t miss out. See for yourself why people say LeadsCon “absolutely, positively,

brings in the highest-end crowd of almost any event.”


We will see you in a few weeks.