September 27, 2021

Are you using tiered CPL by programs, Campus or traffic source?

Tier CPL capabilities

Almost 78% of the lead providers (from the 2013 Edufficient.com & ForprofitEDU.com Advertising survey) can provide tiered CPL’s based on programs, campus/GEO, or traffic Source, are you taking advantage of this capability?  Or, are you still buying at one price for all?  Over the years the vendors have continued to add sophistication into their lead generation, delivery and pricing capabilities, yet many schools have not kept pace with the changes.  By breaking campaigns down to the granular level schools can further optimize the campaigns and outcomes. Yet according to the survey the vast majority of schools are not taking advantage of this strategy.

2013 Education Advertising & Lead Generation Survey, you must participate to get the results!

fpe-eduf (3)ForProfitEDU.com in conjunction with Edufficient LLC launches its Annual Advertising & Lead Generation Benchmarking Survey. Employees & Executives at Colleges, Lead providers, Aggregators & Call Centers who are members of the higher education community are invited to participate in this annual bench marking study. The goal is to identify current trends and best practices in lead generation, advertising, compliance & marketing as well as create a listing of EDU related lead providers which will be made available to member schools. Last year we had hundreds of colleges & lead providers participate.

March 6th 2013 – New York, NY – ForProfitEDU.com in conjunction with Edufficient LLC www.edufficient.com announced today the launch of its Annual Advertising, Lead Generation Benchmarking survey for the Higher Education sector. The survey, which is open to individuals that are directly involved with marketing in higher education as well as those who are EDU lead providers, will examine where schools are focusing their online marketing efforts, what tools and tactics are most effective, and what challenges exist in this area.

In addition, this year we will be compiling a list of lead providers who participate and make the list available to participating schools.

All survey participants may register to receive a free report with the results of the survey upon completion.

To Take the survey click or copy & paste the link below:
https://www.surveymonkey.com/s/forprofitedu2013advertising

It will be open to respondents until April 15, 2013 and a report on the results will be made available to participants by the end of April.
To qualify you must be currently employed or within the last 6 months employed with an education lead provider, call center, school or responsible for the exclusive advertising and/ or lead buying for a school. All survey entries will be screened and validated!

About ForProfitEDU.com
ForProfitEDU.com is a leading website resource & Networking group (9500+ members) for all those who work within, around the For-Profit Education industry. The site offers networking, research, consulting, news updates, free job postings and commentary from members of the For-Profit EDU community. Contributors include those from the school side, as well as those that work at related services firms including the investment community (investors, analysts, venture firms & PE firms), marketing & advertising professionals, educators & curriculum development, career services & other related service providers. ForProfitEDU also provides research and consulting services to schools & other service firms within the industry. Areas of expertise include Advertising, Lead generation, Marketing Strategy & Execution, Admissions, M&A, Raising capital, Market research and Partnering.

About Edufficient LLC, www.edufficient.com
Edufficient is a results-driven advertising & vendor management firm specializing in higher education with unrivaled Industry experience. Our objective is to facilitate long-term growth for colleges and universities through intelligent performance based direct response advertising and management, innovative technology, and progressive methodology. By serving as an extension of your internal marketing team, we share your enrollment and marketing objectives.

To Take the survey click or copy & paste the link below:
https://www.surveymonkey.com/s/forprofitedu2013advertising

EducationDynamics selected as Top Lead Provider in 2012 Survey

best EDU lead provider 2012Congratulations to EducationDynamics for being selected as the Best Lead Provider by schools in the 2012 Education Advertising & Marketing Survey.  With over 255 survey responses, Education Dynamics once again rose to the top of the list by schools surveyed.  This marks the second year in a row that EducationDynamics has won Best Lead provider selected by schools in the annual survey.

EducationDynamics is honored to be voted as the Best Lead Provider for a second consecutive year. It is a true testament to our philosophy, which has always been to serve schools best by serving students first,” said Tom Anderson CEO of EducationDynamics. “We are continuously perfecting our standards to deliver high quality prospective students that are culled through honest and compliant marketing efforts.”   EducationDynamics reaches millions of prospective students daily through strategic television advertising, results-driven online marketing campaigns, and multiple websites that provide students the information they need to make an informed education decision.  The company also offers a full-suite of enrollment and retention services, giving EducationDynamics a unique perspective on higher education marketing and the experience to overcome industry challenges.

EducationDynamics is higher education’s leading marketing information and technology services company dedicated to helping institutions find, enroll and retain students. Its content-rich and highly visible education websites, including, EducationConnection.com, eLearners.com, EarnMyDegree.com, , GradSchools.com, StudyAbroad.com, ChristianEducation.com, TestDriveCollege.com, TestDriveGradSchool.com and its special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities.  Through Aslanian Market Research, the company brings decades of proprietary research, unparalleled market and student intelligence and best practice insights to clients. For more information, visit

www.educationdynamics.com

Schools utilizing assessments and other services to help prospective students identify right Degree Program

 

education best practices

Over the last 18 months many schools have taken the time to investigate ways they can both improve student intake and outcomes.  Schools have looked at everything from orientations, trail periods, profiling, lead scoring and assessments.  Most agree that is great to see schools focusing on quality in as it makes for significantly improved metrics & outcomes.  When a school demonstrates that their desires and commitments are in the best interests of the prospective student it builds a bond of trust and appreciation.  By taking a little bit of time to better understand the desires, motivations and interests of the student a schools is far more likely to create a better experience and satisfaction with it’s student body.

Over the coming months we will begin to explore some of the tools & services schools are utilizing to improve recruitment & retention, we will share these with those in our LinkedIn group with the hope that you will also share your successes with the rest of us.

Members of our LinkedIn group will receive emails profiling the services.  If you are within the industry please feel free to join our LinkedIn group by clicking on the linked button top right of the page.

Schools still not satisfied with transparency in lead generation!

 

lead generation transparency According to the results from the 2012 Education Advertising and Marketing survey, the majority of schools are still not happy with the level of transparency in their lead generation efforts.  For years now schools have been seeking additional transparency from their lead providers.  Now add in the additional scrutiny, compliance concerns & potential penalties that the regulations bring with them and you have a stronger push for transparency.  The issue is one of managing increased tensions between lead aggregators and schools.  Many lead aggregators simply refuse to identify all source for their leads, reasons like it’s a competitive advantage, fear of losing affiliates, circumvention, inability to determine true source of the data etc.   Schools want to insure compliance in advertising, they want to make sure their brands & programs are represented correctly and want to avoid common tricks & tactics like incentives, co-registrations, call centers, up-selling, second & third chance leads, bogus scholarships etc.  While clearly there are good players and bad players, what many have in common is a general unwillingness or inability to be completely transparent of all of their lead sources.

What are schools to do?  Some have started to utilize compliance monitoring solutions, some have pulled back their lead buying and are seeking to generate more via their own efforts, others utilize proven  lead & vendor management solution providers and “trusted form options”  For information on any of those please click contact us

It’s important to know the finer details about the many lead providers in the Education market, we have helped 70+ schools better prepare themselves with knowledge and understanding to enable them to more clearly navigate these murky waters.  Some quality lead providers can be trusted and are a must, others need to be whittled down in order to skim the cream from the top, and still others need to be avoided all together.  Ask around, network with your peers, share the good & the bad with each other, all will benefit!

If you have any questions please click contact us

Average Call response times from schools shortens!

schools average time to call leads & prospects

Based on the results from the 2012 Education Advertising and Marketing Survey average response times from when a lead is generated to when it is call has shortened.  Clearly most agree that the speed to respond is a critical element in conversion performance.  How does your school measure up?  With the average numbers of schools a student requests information from increases, do you get to them before your competitor does?  If you are looking for response time advice or want to know about quality third party compliant Education call centers feel free to contact us

2012 Advertising & Marketing Survey

ForProfitEDU.com Launches its Annual Lead Generation Benchmarking Survey Online. Employees & Executives at colleges who are members of the higher education community are invited to participate in this annual bench marking study to identify current trends and best practices in lead generation, advertising compliance & marketing

Monday, January 9th 2012 – New York, NY – ForProfitEDU.com announced today the launch of its Annual Lead Generation Benchmarking survey for the Higher Education sector. The survey, which is open to individuals that are directly involved with marketing in higher education, will examine where schools are focusing their online marketing efforts, what tools and tactics are most effective, and what challenges exist in this area. All survey participants may register to receive a free report with the results of the survey upon completion. According to BMO Capital Markets Equity Research, sales and marketing expenses can run above 30% of revenues for the majority of companies in the for-profit education space, with a growing proportion of that spend happening in online marketing. Despite this, there are very few objective resources that marketers in the education market can reference to get a better handle on the use of online marketing in the sector.

This survey will offer a clear set of benchmarks, while identifying current trends and best practices for marketing professionals.  When you complete this survey, you will be able to enter our sweepstakes for a chance to win a $100 Amazon.com Gift Card!

The survey takes approximately 5 minutes to complete, and can be accessed online at: https://www.surveymonkey.com/s/2012collegeadvertisingandmarketingsurvey

It will be open to respondents until March 15, 2012 and a report on the results will be made available to participants by the end of March. Must be currently employed or within last 6 months employed with a school or responsible for the exclusive advertising and/ or lead buying for a school.  All survey entries will be screened and validated!

About ForProfitEDU.com

ForProfitEDU.com is a leading website resource & Networking group (7000+ members) for all those who work within, around or are interested in the For-Profit EDU industry. The site offers networking, research, consulting, news updates and commentary from members of the For-Profit EDU community. Contributors include those from the school side, as well as those that work at related services firms including the investment community (investors, analysts, venture firms & PE firms), marketing & advertising professionals, educators & curriculum development, career services & other related service providers. ForProfitEDU also provides research and consulting services to schools & other service firms within the industry. Areas of expertise include Advertising, Lead generation, Marketing Strategy & Execution, Admissions, M&A, Raising capital, Market research and Partnering to create & grow online schools.

 

CareerMotivations today announces it’s free assessment service for students and career changers

 

 

 

November 29, 2011

CareerMotivations today announces it’s free assessment service for students and career changers.   We provide a best in class validated assessment that helps prospective students determine career paths & college degrees which best fit their personal interests & motivations.  Combining a proven, reliable, fully validated assessment with the US Govt’s O’net, BLS & CIP code data allows us to provide an in-depth snapshot into one’s personal interests & motivations aligned with Career Path’s and associated College Degree programs.   Most agree that those who make well informed educational decisions are more likely to be students with higher retention, graduation & placement rates.
It’s about outcomes, we strive to ensure a Win – Win relationship between the student and the college.  Often students do not understand their motivations and therefore enroll in a path that leads to a lack of interest & boredom; when that occurs, the commitment vanishes and ultimately they drop out.  Since colleges are looking to improve outcomes and students are looking for guidance as to what’s right for them, CareerMotivations assessment provides that.
For Students: If you are a student or a working professional who is pursuing or advancing a degree, CareerMotivation’s online assessment can help you choose a specific degree that will lead you to your desired career path based on your personal motivations and interests. Selecting the right career path along with the associated degree program is an important step in reaching your future career planning, goals & success. Your personal career assessment will reveal your skills, interests, learning styles and motivation. The results are mapped to career & degree information which can be used as your guide for career development.
Solutions for Colleges: Colleges can offer the assessment to their prospective students  allowing both the student and the admissions reps to make a more informed decision.  We can map your college’s specific degree programs to the results allowing both admissions & prospective students to see which of your schools programs they are best suited for.  When you reach out to prospective students you can establish a value proposition and a trusted relationship with them & their families. The assessment when offered by your school will reinforce the importance of the decision they are looking to make and show them that you have their best interest in mind. What better way to establish a relationship of trust than by offering them a Free Career Assessment- one that helps them identify which career & educational path’s are available at your college is right for them. Advertising a Free Career Motivations assessment can also help attract new students, yield significant return with your recirc’s and reduce acquisition costs of students. Think of the relationship you establish with the prospective student and family when your admissions representative sits down with them to go over their results and helps them plan for their future and achieve their goals & desires.

Solutions for Call Center & Lead providers:

Lead providers can utilize a private labeled or co-branded version of the CareerMotivations assessment to increase lead generation volume and reduce the cost of prospect acquisition.  The registration can be customized to collect the data fields you require prior to users being able to take the assessment.  The registrations can be posted directly to your lead management system or dialer.  CareerMotivations believes the value of a lead who has taken an assessment is significantly higher than a lead alone.

 

About

CareerMotivations is an educational services company that specializes in providing interactive assessment solutions to secondary, post-secondary institutions and individuals. By capitalizing on proven techniques to determine a person’s educational and career motivations, we help identify mutually beneficial relationships between a student and their desired education and career path.

For more information on CareerMotivations services please visit www.careermotivations.com

 

Press Contact:

 

http://www.careermotivations.com/students/contact-us/

or email us at info (@) ffventures.com

Address:
14 Vervalen Street
Closter, New Jersey 07624

Phone: 201-564-7651
Fax: 201-215-0751

 

Tom Ferrara to moderate Education panel at BMO Marketing Conference

June 2, 2011

Join us for our 3rd annual conference showcasing leading companies in the Advertising & Marketing Services sector. The conference will focus on trends in technology and consumer behavior and their impact.

3rd annual advertising & marketing services conference Grand Hyatt • Park Avenue at Grand Central • New York City

Education Marketing Moderator: Tom Ferrara, Creator of ForProfitEDU.com & CEO of FF Ventures

Ad Venture Interactive, Mike McHugh, COO

Avenue100 Media Solutions, Brian Eberman, CEO

EducationDynamics, Steve Issac,Co-Founder & Senior Advisor

The CollegeBound Network, Greg O’Brien, CEO

Link to the Agenda:  http://www.bmocm.com/conferences/showAgenda.aspx?id=325

Link to registration: https://www.meetmax.com/sched/event_9091/investor_reg_new.html?cmd=register&event_id=9091

BMO conferences are consistently some of the best events every year, usually standing room only with the industry’s top companies and executives, if you can be there, GO!

Only 30% of schools see lead scoring as valuable or a must

value of lead scoringOver the last few years there have been tremendous amount of conversations over the need for and value of lead scoring.  While companies such as targus have secured  nice subscription based revenue models by charging for lead scoring service many don’t find them as necessary.  In the beginning vendors dismissed the value and accuracy of lead scoring as clearly they dented the “valid lead” pile.  Arguments ensued as to how you can say the lead is not valid when the data is accurate and the person initiated the action of requesting info from the schools.  Others claimed it was the equivalent of profiling and thus prevented equal access.

With the gainful employment regulations pending many more schools looked into it as they felt compelled to target a higher level (financially) demographic for fear the other could not afford an education.  Once again leave it to the Govt. to create rules that negatively effect those who need it the most… but I digress…

 

The results of the 2011 EDU survey showed that only 8.3%  considered lead scoring extremely valuable and 22.6% found it valuable.  Which means 70% don’t see much value or importance in it, especially for 2011.  While I am sure that targus folk will differ and many may be in arms regarding this post, we are simply reporting what the schools and industry responded in the 2011 EDU advertising and marketing survey!